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What do you think is misunderstood about your business?

People love to make assumptions about what your job or business is like. But often the reality is completely different. Every business has a story outsiders don’t fully grasp—the unseen effort, the misconceptions, the truths behind the polished surface. We asked some folks we admire to share what they wish people understood about their work—and the responses might surprise you.

Jacob Griffith

One of the most misunderstood things about my business is that people often assume it’s just “dressing up as a mermaid or merman.” In reality, it’s a professional entertainment service that requires specialized training, safety certifications, and performance skills. From swimming in custom silicone tails to working with aquariums, festivals, and corporate events, it takes a lot of physical endurance, creativity, and planning. Read More>>

Maxwell Service

One thing that is often misunderstood about Sweet Kings is that we’re only a funnel cake shop . While we do offer some of the best funnel cakes in town, our business is actually a bit more complex. We have a diverse menu designed to cater to a wide range of tastes and services. We also go beyond just fundraising. Read More>>

Lauren Miller

I think some people are under the impression that by having a micro wedding you have to give up on style but I’d argue that the opposite is true. When you’re planning a wedding with a smaller guest count, your budget for decor goes much further. Read More>>

Kayla Tellington

A lot of people think literary magazines are just about publishing polished work, but I consider KayTell Publishing a teaching magazine, kind of like a teaching hospital. We’re not just here to gatekeep what’s ‘good enough’; we’re here to help writers grow. Read More>>

Jakeya Howard

A lot of people think waxing is just about removing hair, it’s not. At WaxMePrettyJae, it’s about creating a full self-care experience. I specialize in helping clients feel confident in their skin while providing education for students and beginner waxers who want to level up their technique. Read More>>

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