Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.
Mark Johnson
The biggest lie is simply ‘music is subjective’. I agree that everything is not for everyone, and that there IS something for everyone, but quality & taste are not synonyms. Read more>>
Loveli Brown
One of the biggest lies I’ve seen in the mental health and self-improvement industry is the belief that there’s only one right way to heal. We’re constantly told that if we’re not signing up for the next $4,000 course, attending the most luxurious retreat, or practicing self-care seven days a week, 365 days a year, then somehow we’re failing ourselves. Read more>>
Tony Correlli
That social media followers and streaming numbers matter. We’re in a strange time when people value casual, low-commitment online interactions like views, follows, and streams. They’re basically meaningless, and increasingly driven by bots rather than humans. Read more>>
Luke Roberts
That you need to build a team in order to be successful. It’s not a direct lie, but few (if any) will come onto your team until you have enough momentum on your own. Otherwise you have enough money to pay them. This can be worth it but often isn’t sustainable as a small artist. Read more>>
