Sharon “Pinkee” Pinkerton shared their story and experiences with us recently and you can find our conversation below.
Sharon “Pinkee”, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do you think is misunderstood about your business?
“I think the biggest misunderstanding is that people assume I make a ton of money just because they see the end product. In reality, there’s a lot of behind-the-scenes work, time, and costs that go into every cake. Baking is my passion, but it’s also a business where every detail matters—from ingredients to supplies to hours of decorating. I don’t do it because it makes me rich, I do it because I love creating sweet memories for people.”.
Can you briefly introduce yourself and share what makes you or your brand unique?
“My name is Sharon Pinkerton, and I own Pinkee’s Sweet Treats. Our motto is ‘Gotta cake for that?’ because I believe there’s a cake for every occasion. I specialize in fun, creative custom cakes—like my signature bushel of crabs cake—that bring joy and a personal touch to celebrations.
What makes my brand unique is that every design is made with care, creativity, and a little bit of whimsy.”
Great, so let’s dive into your journey a bit more. Who saw you clearly before you could see yourself?
Friends, family, and those around me. I knew I was an artist, but I didn’t realize my canvas could be cake—and that people would love it as much as I do, if not more.
What fear has held you back the most in your life?
The fear of rejection
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. How do you differentiate between fads and real foundational shifts?
Fads are flashy and short-lived, but real shifts reflect lasting changes in how people celebrate and connect with what you create. I try to embrace trends that fit my style without losing the heart of my brand.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Are you doing what you were born to do—or what you were told to do?
I’m doing what I was born to do. For me, it’s not just baking—it’s creating art that people can see, touch, and taste. I follow my creativity, not what anyone else expects, and that’s what makes it meaningful.
Contact Info:
- Website: https://www.gottacakeforthat.com
- Instagram: PinkeesSweetTreats
- Facebook: Pinkee’s Sweet Treats
