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Rising Stars: Meet Armand Peri

Today we’d like to introduce you to Armand Peri. Them and their team share their story with us below:

The Diva Royale Drag Queen Show presents “Illusions” began on or about January 2014 in New York City. The founders were Armand Peri and “Big Ben”, Armand’s tremendous ability for marketing anything and Big Ben’s vision and talent for live drag shows. Armand met Big Ben while he was producing his live male revue show Hunk-O-Mania at Big Ben’s club “Escuelita” in New York, NY. Big Ben decided to produce a more mainstream Drag Show featuring Female Celebrities such as Lady GaGa, Celine Dion, Diana Ross, Madonna, Whitney Houston, Lisa Maneli and more… The Diva Royale show became a huge success, now in 30 plus cities in the United States and growing. With the help of one of the partners, Jeffrey Wachman, the show and the brand continues to expand!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Last year, during Covid, we had the biggest setback, we had to lay off everyone! Also, when we lost Big Ben, he was a passionate and creative visionary!

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I decided to become a bodybuilder when I was a scrawny teenager wanting to improve my physical appearance; I began weight training at the age of 17 years old.

Who inspired you the most in your career and life?
Arnold Schwarzenegger has been a mentor of mine in the sport of bodybuilding, business and personal development.

You have millions of followers on Instagram. How and when did you decide to become a digital influencer?
I have always been an influencer, but I decided in 2017 to utilize several social media platforms to communicate, influence and inspire my followers. Compared to the promotional methods of the past few decades, social media is truly transformative. Imagine building a name for yourself before Instagram. You could take out magazine ads, write a personal blog, or run TV commercials. For TV, you were constrained by a producer. There are limits to what you can say and the visuals and written content you use.

With social, there are no limits. You can showcase your El Capitan hike one week to give people a way to connect with you personally, and then share posts about the awesome fruit smoothie stand in your neighborhood so they can see life through the story of your life as it happens.

What will be your message to aspiring bodybuilders?
My message to aspiring bodybuilders is to just be original. Persistent and stay the course, never give up! Never Quit on yourself and your dreams.

What advice would you give to a newbie Entrepreneur setting up their first business?
Bring value and originality to the marketplace and your success will be undeniable.
Your personal story is truly inspirational. There is no wonder that you have a passion to share it through motivational speeches and your book “Unparalleled Success”. We do believe that your persistence is the key to everything. Do you think one can learn to be persistent in pursuing the goals? Absolutely, the purpose of my book and my motivational speaking engagements is to give back to society and inspire someone to pursue his or her dream like I did! Throughout my journey of becoming successful, I made a lot of mistakes but learned a lot with each setback and I am trying to prevent my followers and readers to avoid these same mistakes I made!

Tell us more about Hulk-O-Mania.
Hunk-O-Mania is a high-energy, audience participation male revue show for women. I created the company in 1998 and grew it slowly at first but it eventually ballooned into a successful venture with shows in over 30 cities and national and international tours throughout the year. The Hunk-O-Mania show has been seen by millions of women and has received praise and accolades from various high authority media outlets.

How has the current pandemic affected you?
The current pandemic has really affected us and the toughest decision I had to make in the last few months is to lay off people due to Covid-19.

What next for Armand Peri?
To remain healthy, to have peace of mind, spread a message of love, compassion, and continue to inspire people all over the world to be the best version of themselves!

Armand is truly the definition of success. Coming from nothing and speaking very little English when he first went to the United States, he was able to leverage his knowledge and business acumen into building one of the leading entertainment brands in the industry. At this point in his life he feels that it is more important to give back and to inspire others who were in his shoes. By following his guidance, he truly believes that anyone can also achieve “Unparalleled Success”.

To learn more regarding his philosophy about life and business or to purchase his inspirational book, click on the link below: https://www.amazon.com/Unparalleled-Success-Armand-Peri/dp/0578570025

To follow him on Social Media: https://www.instagram.com/lifeperiway/, https://www.facebook.com/ArmandPeriBodybuilder/, https://twitter.com/armandperi, https://www.armandperi.com/, https://www.tiktok.com/@armandperi

We all have a different way of looking at and defining success. How do you define success?
I write about this in my book “Unparalleled Success”. My 7 ingredients of Success: 1. Peace of Mind, 2. Health & Energy, 3. Loving Relationships, 4. Financial Freedom, 5. Worthy Goals & Ideals (Meaning and Purpose in Life), 6. Self-Understanding (What makes you tick?), 7. Self-Act.

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Image Credits

Photographer: https://macraemarran.com/about

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