Meet Tiffany Green-Williams of Style By Tipp

Hi Tiffany, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers.
My journey in the world of fashion began as a Certified Mastectomy Fitter in the Prosthesis department at Nordstrom. I worked closely with vulnerable, audacious women to fit them for custom post-surgical bras. Seeing the joy a seemingly understated clothing item could bring someone, showed me the connection between mental and emotional health and image positivity.

My clients and I would start with choosing their foundational items, but it wasn’t long before I was dressing them from head to toe, creating a fun and lighthearted experience through personal shopping. As I delved deeper into the world of client services with Nordstrom, an opportunity presented itself that would present me with two distinct career paths to explore; personal styling and event management.

The opportunity to coordinate an event for Susan G Komen grabbed my attention, offering the thrill of logistics and dynamism, thus pushing me to opt for the latter path. From there, I dove headfirst into event management—a world that taught me the essence of customer service, grace, patience, and introspection. After a decade of orchestrating memorable events, my experiences solidified my passion for creating meaningful experiences and fostering connections— reminiscent of the same joy I found in my first love, fashion.

“I wanted that old thing back”— and now I could apply those same principles of planning, service, and creativity to empower individuals through style. So, in 2021, I took the leap and founded Style By Tipp, blending my project management skills with my love for style and intentional living. Intentionality is the underlying ethos of both my brand and my code. My tagline, “Be You, Intentionally” encapsulates my belief in the power of intentional choices and authenticity.

Remembering the pure elation I could inspire through clothing for those women so long ago, I’m a believer that clothing is not frivolous or insignificant; it’s freedom

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
No, certainly not! Being an entrepreneur means wearing multiple (but all fabulous) hats – I’m my own marketing team, accountant, PR specialist, event manager, social media coordinator, brand consultant, and financial investor. It required a level of introspection, courage, patience, and flexibility that I never could have predicted.

Initially, I was fortunate to have friends and referrals book me, which kept me going for the first 8 months or so. But things got tough when I worked my way through my immediate network and needed to attract organic clients – people with no previous connection to me or my brand. I thought my previous marketing experience was enough, but I quickly realized there was much more to learn to continue growing my brand. Despite having a strong network and tapping into my resources, ultimately, I had to do it all alone.

Running a business that services clients demands more time and dedication than people might realize. Balancing client services, meeting deadlines, and managing every other internal aspect alone is a constant challenge. This is especially true while juggling a full-time job, pursuing my master’s degree, and making time for my family and friends.

Evolving the customer experience is an ongoing challenge. As someone from the hospitality industry, I believe customer service is paramount and can always be improved. I’ve continuously adapted and grown, identifying ways to better serve my clients, such as introducing a CRM system – technology that allows clients to communicate, navigate the approval process, and view their lookbooks digitally.

So no, it hasn’t been smooth, but I can confidently say that every struggle has been a stepping stone towards my growth as an entrepreneur.

As you know, we’re big fans of Style By Tipp. For our readers who might not be as familiar what can you tell them about the brand?
Style By Tipp LLC specializes in brand image consulting for entrepreneurs, business owners, high-level professionals, and anyone who recognizes that style is a form of communication and wishes to learn its language. Many business professionals  struggle to maintain a consistent visual brand due to busy schedules or limited expertise. SBT provides expert guidance to help align your intentions with your outward appearance, ensuring your brand identity is clear and effective, helping you connect with your target audience.

Brand styling is the art of communicating yourindentitythrough your wardrobe. It’s often the first impression your business makes and the thing that could attract or repel your target audience. I love sharing an experience with my clients, infusing ease and seamlessness into what may feel like an overwhelming or unorganized process.