Today we’d like to introduce you to Rebecca Muller, the owner of Locaflora – a flower shop sourcing 100% local flowers for Gettysburg, PA.
Hi Rebecca, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
I worked on a U-Pick berry farm during high school. They started a cut-flower patch around the time I started, and I was totally amazed by how much connection those farmers had to their customers. Since then, I’ve really believed that one of the most valuable thing about flowers is the people who grow them.
When I founded Locaflora in 2019, I planned to focus on weddings, events, and large-scale design. But I quickly discovered that I prefer to help people celebrate everyday moments with flowers: the birthdays and anniversaries, the losses and victories. I love that flowers are a kind of universal sign of empathy – and I wanted to share that love with my community.
So, in 2020 – as we all longed share those moments with one another – I opened Locaflora as a brick-and-mortar storefront. At the shop, we take “live local” to heart: every arrangement is rooted in the seasons and filled with blooms by grown by local farms – usually within 100 miles of Gettysburg.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Gettysburg has been so welcoming to this little flower shop, quickly embracing our “live local” values. But one of the best and most challenging parts of this business is embracing the seasons. People who are used to giving roses on Valentine’s Day might be surprised to know that we won’t have roses until mid-summer. Yet, once we show them the beautiful hydroponic tulips and greenhouse paperwhites we have – they can’t imagine wanting anything else!
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We really LOVE our local farms. Currently, we partner with ~25 small farms to have a rotating mix of flowers year-round. So, when you send flowers from Locaflora, you’re supporting both our business AND theirs. Plus, in the current state of the world, and the great supply chain disruption, we feel incredibly lucky to rely on growers who are close to home.
We also practice sustainable floristry: minimizing our carbon footprint wherever we can:
– We reduce our waste as much as possible by recycling and composting
– We choose recycled and recyclable & compostable packaging
– We NEVER use floral foam (a harmful microplastic)
– We rarely use single-use plastic
– We never alter our flowers, use chemical preservatives, bleach them, or treat them with synthetic dyes – they’re beautiful exactly as they are
Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
If you want to know the hot goss about the flower industry, check out Flower Confidential by Amy Stewart. Once you’ve read that and been fully converted to loving local flowers – check out locaflowers.org! This is a great resource on why buying local flowers is the best, AND it connect anyone in the country to a great farmer or local sourcing florist. In terms of our business development, community has been nearly everything to me: Ellen at Local Color Flowers in Baltimore has been doing this model of local floristry for years, and she’s passed on so much wisdom and knowledge. Holley Simmons of She Loves Me in DC has also been extremely generous with her time, and helped me feel survive my first Mother’s Day. And Gettysburg – well, I just love our small town. We have so many encouraging and helpful small business owners in town, and they’ve cheered us on since day one.
- Email: locafloradesign@gmail.
- Website: https://
- Instagram: @locafloradesign
- Facebook: @locafloradesign