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Meet Michelle Ousley of Boss Up Coach

Today we’d like to introduce you to Michelle Ousley.

Hi Michelle, so excited to have you with us today. What can you tell us about your story?
Hi, I’m Michelle aka Boss Up Coach! Social Media Marketing Expert and Ad Strategist for online eCommerce store owners and those who are looking to be eCommerce store owners that are ready to get that first sale and beyond.

Whew, that’s a bit of a mouthful!

In 2016, I left the world of being a paralegal with the government and decided to try my skills at building an online business in eCommerce. To my surprise, I did better than good, I excelled especially in my marketing skillset. Within my first 30 days, I had made five figures a month, to my amazement!

My business started to overwhelm me. See, I didn’t have all the pieces in place for when success happened. I thought I did, but no. I had put so much focus on selling a product and building my website that I literally forgot about email marketing, SEO, social media, and some other things. I found out quickly that automation is key to having a smooth well-oiled business.

I had really never thought about teaching, it happened by chance. I had so many people reaching out to me for help as they struggled to make sales with their ecom stores. I felt their struggle and knew I could help them. Many of them had purchased programs from big-name marketing gurus, that had tons of strategy but lacked the step-by-step, implementation support they needed – which is why they needed me to help break it down in simplest terms so they could start getting sales.

Why weren’t these programs providing a step-by-step system to help people actually implement what they bought? This was my first “aha” moment. Then suddenly, women entrepreneurs saw my success and started reaching out to me for help because they were struggling to build their online business. I felt their struggle and knew I could help them.  The fact that I am a woman and mom, I know the juggling act we must do everyday.  We wear all the hats!  This was my second “aha” moment.

I decided to pull together everything I learned and implemented into building my online business, as an easy-to-use template system, with bite-sized videos, so that any self-proclaimed “non-techy” woman entrepreneur could duplicate my steps in their own business.

So, Boss Up Coach Brand was born and I have been teaching other women like myself for years!

We all face challenges, but looking back would you describe it as a relatively smooth road?
When you’re an entrepreneur, ‘struggle’ is sometimes your middle name. What I mean is that you alone have to build the foundation of your business or brand yourself. This requires you to learn all the different moving parts of building your business. (i.e. design, sales copy, tech, etc.) It can and will be overwhelming at first. Learning anything new usually is until you master it or outsource it. Then it feels like second nature.

Then you throw in the variable of being a woman entrepreneur! We are the mothers/nurturers/wives/caretakers/, you name it to everyone in our lives. Everyone depends on us, even when we are trying to build a business. So, balance is key. I have five children and it was definitely not a smooth road in trying to build my online business without sacrificing being available to my family.  But it is doable!

Being resilient, persistent, and consistent are all favorable attributes you need in building your business.

Alright, so let’s switch gears a bit and talk business. What should we know?
Boss Up Coach offers a variety of services and training including social media marketing, paid/organic marketing, and niche/business consultations. Our training programs are designed to get you started on the right track with all the tools you need to become successful online.

Boss Up Coach brand is dedicated to “filling in the gaps” for women entrepreneurs who are wanting to build, grow and scale their business or brand with real-time solutions that work now! There are so many moving pieces for doing business online and building your brand. Let the Boss Up Coach help you prioritize which pieces to focus on first and then show you step by step how to implement other business strategies to grow your business or brand quickly.

While I specialize in eCommerce & Paid Ads, for 2022 I will be adding another avenue to my business model based on feedback from my students and clients. In January of 2022, I will debut at As I teach, I am seeing that many people have tried to build an online business before and are confused about the steps to implement or which platforms to use based on their business model. (i.e. ecom, services, coaching) With

I hope to help business owners create a clear workflow of how to build their business and provide templates that make it easier for them to track different aspects of their business (i.e. domains, emails, platforms, passwords) without losing their minds along the way. It can become overwhelming with trying to remember what domain you connected with what hosting and so forth. I want to help business owners have a clear picture of how different parts of the business connect together seamlessly instead of kinda duct-taping the whole operation together. Clear the confusion is my goal and Make it plain.

Also, if you would like to see my ecom store, visit

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
My goto resources are many, but I’ll just touch on a few. For ecom, Shopify is my definite choice! For advertising: Still Facebook Ads, even with the IOS updates. I’m experimenting with Tiktok Ads… more to follow on that. For Design: Can’t go wrong with Canva! For Email Marketing: Convertkit wins! Tried other platforms, but no.

Now, I have many other resources in my toolbox, but I just wanted to share a few that are key in running any model of business online. You can always check out for more resources and freebies!


  • My First 1K in Ecom $37
  • YouTube Shorts Video Course $27
  • Ecom Insiders Academy $97
  • 3 Steps Profitable Ads Method $0.00 (FREE)

Contact Info:

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