Today we’d like to introduce you to Hadil Haddad.
Hi Hadil, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstories with our readers.
Like most businesses that have sprung up in the past few years, my story started with the pandemic and being furloughed from my job, I had just had a baby and moved across the states, so the timing was less than ideal. Immediately, I started thinking of my next step. I knew I wanted to do something creative and had an end goal: an event rental and production company. I had no idea where to start, but because I already had an interest in events and followed so many event pages on social media, I saw trends in balloon garlands. I got curious and went on Youtube to learn from tutorials. That’s when I had a eureka moment; balloons can help me get from a startup business to a flourishing rental business. With the support of my husband, a Co-owner, I created a Facebook page and advertised balloon garland services; after booking my first event, there truly was no looking back. As my skill improved, I got more clients and bigger events; then, I slowly started building my inventory of rental pieces, in addition to my husband creating props. It has been a little over two years since my first booking, and today I’m proud to say we’ve done countless events, we’ve helped hundreds of people make their event a dream come true, and a few of those clients have even become our friends.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The road to a thriving and evolving business wasn’t smooth; we knew it would be bumpy, but we never imagined it would feel like trying to drive a car in the ocean! Some days we felt defeated and stumped; it’s challenging to start a business as a young family with two under two and figure things out as you go. Additionally, we’re first-generation Arab American and the first of our families to start our own business; we had no roadmap or familial resources to tap into. We had to figure out everything from storage/warehousing, accounting & finance, networking, or even how to order inventory, planning, and customer service. We gathered some of the knowledge from our corporate jobs and what we learned in college and applied it to our business. The wealth of knowledge we’ve accumulated over the years is something we’re eager to share with other minority families of color and first-generation immigrants like us.
Alright, so let’s switch gears a bit and talk business. What should we know?
Our business, Haddad Events, is a family-owned event rental, production, and décor company; we’re known for our focal point décor and production capabilities; we are proud of our reputation and multifaceted approach to event décor and production. We operate in the D.C., Maryland, and Virginia areas and have helped hundreds of clients bring their dream events to fruition. We know our work is tremendously impactful because a good portion of our clients is referrals. This told us that we were doing something right and headed in the right direction.
What characteristic of yours would you give the most credit if you had to?
It’s tough to narrow it down to one attribute, but communication and discipline! There are no shortcuts to success; everything you do counts, so clear and effective communication with our clients, understanding their needs, and ensuring we deliver is an essential part of our business. additionally, effective communication between our team members. Above all, we find that consistency is the most critical aspect of success.