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Meet Dani Vodak

Today we’d like to introduce you to Dani Vodak.

Hi Dani, we’d love for you to start by introducing yourself.
I started making cleaning videos during the pandemic. I was out of work; stuck at home, and spending a lot of time cleaning, organizing, and on social media when I kept seeing video after video of people intentionally mixing toxic cleaning products.

I felt called to start educating people about eco-friendly cleaning alternatives. As a mom to four daughters, I’ve been paying special attention to emerging news about endocrine-disrupting chemicals, which are in everything from flame retardants used in electronics, clothing, sofas, and mattresses, to the lining of your canned peas and plastic takeout containers.

The biggest exposure women have to these EDCs is through the cleaning and personal care products they bring into their very homes.

Of the 85,000 chemicals made in the last 50 years, very few have been tested for their impact on human development, and manufacturers aren’t even required to list all their ingredients on the label. making it difficult to research on your own.

Cleaning chemicals are just bad news and to see someone of influence suggest a potentially lethal combination of cleaning chemicals as a hack to clean better, I knew I had to start making space in the cleaning community for eco-friendly cleaning with fewer chemicals.

It’s been exhilarating to watch the space grow and to realize there are so many other moms who want to detox their homes, too.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
I had a TikTok go viral with over 2.6 million views, and I struggled to keep up with the resulting demand for my microfiber sample kit. Prior to that video, I had maybe sent out 50 kits over the course of 2 years.

I received over 350 requests in a few short weeks and while I don’t make the microfiber cloth samples by hand, I do hand cut all the samples and envelopes.

Fortunately, my family was more than willing to help me out and we spent plenty of nights watching tv with scissors and microfiber.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
In 5th grade, I entered a video contest being held by the local Board of Education (Wicomico County, MD). It had to be under 5 minutes but we could choose any topic we wanted. I don’t know why I got so excited but I raised my hand immediately to enter.

My video was called K.A.D.D. – Kids Against Drunk Driving. There was a big flash-forward scene and a creepy walk through a cemetery, all very exciting stuff. Not only did I not win, but my older sister recorded over my one and only copy with her daily dose of soap operas.

Fast forward 30 years and I experience all the same excitement over again on a daily basis, but when I make a cleaning video. Not because I’m cleaning my house, but because I’m teaching other people how to clean their house and I love motivating people to do things they don’t want to do.

What sets me apart from others is that I don’t bend to traditional cleaning values. Synthetic chemicals are not the only way to clean. They’re convenient because they can speed up the process but that convenience comes at a cost.

First, cleaning chemicals are just expensive. With prices on the rise for many household essentials, many are looking to cut out unnecessary expenses.

The average US household spends $600-$800 a year on cleaning supplies without realizing it, mainly because the sticker price is just a few dollars. Those dollars add up, especially when you add in the cost of paper towels!

Second, cleaning chemicals literally go right down the drain and into the environment. The plastic they come in is polluting our oceans. In North America alone 51,000 trees are cut down daily to support our paper towel habit.

We have to start consciously consuming our daily living essentials and look for ways to reduce our waste to ensure future generations have it better than we do.

Are there any important lessons you’ve learned that you can share with us?
The biggest lesson I’ve learned is that not everyone is going to agree with you and that’s ok. I can honor your journey without derailing mine.

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