Today we’d like to introduce you to Christine Walsh.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
A little over 14 years ago, I bought an existing company with a great reputation in Baltimore for being customer-oriented, great craftsmanship, forward-thinking and out of the box creativity. Since that time, we have weathered two recessions and a pandemic. Our motto has always been…”The client comes first.” We hold hands, walk and talk our clients through the unknown world of printing and graphics. Our design team has been awarded contracts because of our ability to remain competitive, keep technology in the forefront and continually learn new skills that our clients need in this digital age. When I bought Alpha, we were only producing a few products and services. Since then, we now have pivoted into the design realm as well as trade show signage and our staple product and service, museums. We work with clients not only regionally but nationally and internationally. My minority status as a woman-owned printer has allowed us to work with many Fortune 100 and 50 companies. We have also lent a hand in production with the House of Cards, Castlerock and Eleven Reasons.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Never a smooth road but we continually have to pivot to maintain the workflow and consistency in what we do. The pandemic closed us down for about a month but since April of last year, we have worked with many hospitals and universities in the Baltimore area to print their COVID signage, throw away menus as well as window and floor graphics for social distancing. We also had a bit of turnover in the past few years and keeping every one highly trained has its own struggles. What we do is always custom work so it takes a village sometimes to come up with solutions for our clients. We are constantly figuring out materials and constructing drawings to come up with that perfect solution for each client. There are always challenges too when you run a company yourself and don’t have a partner to help make some of those strategic decisions. There are days when I am in production knowing I have a million things to work on so the stress level isn’t always perfect.
Alright, so let’s switch gears a bit and talk business. What should we know?
Alpha Graphics is a custom design, printing and graphics boutique. We are known in Charm City as the go-to-printshop and our reputation is known nationally.
Alpha Graphics, Inc. is a certified woman-owned small business through the Small Business Administration (SBA) and an MBE/DBE through MDOT as well as Women’s Business Enterprise Council (WBENC) that focuses on proven systems and processes. Over our long history, we have amassed a high-quality team in graphic design, project management and customer service. Currently, we are lead design and project manager for the design, installation and fabrication of the Chesapeake Beach Rail Museum in Calvert County as well as project manager and lead design for the Maryland Department of Health – WIC Program.
We specialize in museum project management, design, fabrication and installation. Our team works on a variety of projects including branding, logo design, custom framing, and our own variation of custom color transfers, Alpha Colors. These are highly detailed graphic images used for product mock ups and museum labeling. Our biggest work has been in fine art printing. We are able to work with artists from around the country to help them sell their artwork. Because of our giclee printer, wide gamut of color and papers as well as our GrayCOL certification for printing consistent, fine art prints are our specialty.
Alpha Graphics, Inc. is solely owned and is a woman-owned business conveniently located in Baltimore, Maryland, but only a delivery away from anywhere in the world! Alpha’s reputation for quality and personalized care is well known and appreciated by its many clients, and it strives to keep that reputation growing.
What do you like best about our city? What do you like least?
I love Baltimore because of the cultural and ethnic diversity that makes it unique. You can come to Baltimore and see all the institutions of art, music, theater and sports. Baltimore was not my natural born city but after almost 30 years, I wouldn’t move anywhere else.
What I don’t like about Baltimore is the fact that crime is so high and walking the streets of Baltimore can be very dangerous.
- Email: firstname.lastname@example.org
- Website: alpha-graphics.net
- Instagram: @alphagrap
- Facebook: Alpha.Graphics.Inc
- Twitter: @Alphagraphics0