Today we’d like to introduce you to Carrie Morin.
Carrie, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started making jewelry in 2020 as a quarantine activity – it was soothing to organize beads and put different colors and textures together to make something beautiful. As I gained confidence in putting pieces together, I offered earrings to a Facebook group and got great feedback, so Woodnote Jewelry was born!
I started looking for maker’s markets in which to participate, following other local makers on Instagram to see what I could learn from afar which led me to introduce myself to fellow artists both as a customer and a vendor. The maker community and the friends I’ve made are the best part of being a small biz owner!
I’ve always been creative and wanted to find a place or medium in which I could express myself and Woodnote Jewelry has been that for me. I also get to problem-solve, make things beautiful, and learn more about my community and myself… it feels like this was the “thing” I was searching for all along and I’m incredibly grateful to have it as an outlet and opportunity.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Woodnote Jewelry is my side hustle, so my biggest challenge is finding the time to dedicate to growing. But it’s a challenge that gives me such a wonderful outlet, so it’s worth it and helps keep me on my toes in both areas! I do what I can when I can!
My pieces are largely one of a kind which can be difficult to scale, but making pieces that are individual in and of themselves is also very much a part of who I am.
I’m lucky to be in a few local shops like Locally Crafted in Gaithersburg and Tidal Salt in Sykesville and each place has different kinds of customers so keeping inventory fresh and doing some testing as to what the audience likes which thing can also be challenging, but one I’m glad to take on!
It’s easy to look at fellow makers in your niche who have thousands of followers then look at yourself and wonder what you’re doing wrong, but that’s a losing game – everyone has their own path.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I make earrings and necklaces mainly and have started to dabble in bracelets just recently, focusing on gemstones, beautiful beads, and interesting components for a slightly edgy, hopefully cool, aesthetic for people who are wild at heart even if they are on Zoom all day.
My pieces are also mainly one of a kind or incredibly small batch so you never know what you’ll find at the shops I stock like Locally Crafted, Tidal Salt, and Love Struck Tattoo or when you shop with me at an event. I hope that it’s exciting for people to know that a piece they take home is custom to a moment in time.
I’ve started dabbling with using acrylic cut on a Glowforge, thanks to my amazing maker friends like Jami Creates and Crystal from Life Love Creations, cutting pieces for me and teaching me what they’ve learned.
I’ve been able to use some of my drawings on these pieces too, adding gemstones or beads to make them Woodnote, and it’s so much fun. Every single piece of mine is a favorite – I am always so happy when someone wants to purchase an item of course, but always a little sad to see a piece go because I might not ever make it again!
Are there any important lessons you’ve learned that you can share with us?
Growing your business takes time and persistence. I think social media makes it look easy – just one thing has to go viral! Of course, it’s not really like that. There’s no one magical touch, you have to do the work even when it’s not easy. I learn something new at each event I go to – how to display something differently, what draws a person in.
I love learning so it’s exciting but it can also be paralyzing, you can focus on a small thing that may not make an impact. The lesson here is also to go with the flow sometimes; you can’t control outcomes but you can control how you react and adapt. Success is very personal and it’s not linear.
I also believe in being as open as possible with your customers and your creative community; I believe very strongly in the community over competition. Another maker’s success is not my failure; there’s enough for all of us! Envy is the thief of joy so I choose to be a cheerleader for my fellow makers and that is a really fun place to be.
Plus, I have the COOLEST art and jewelry now!
- Bracelets $22-28
- Necklaces $26-48
- Earrings $18-34
- Website: www.woodnotejewelry.com
- Instagram: https://www.instagram.com/woodnotejewelry/?hl=en
- Facebook: https://www.facebook.com/Woodnote-Jewelry-103238428541626
Karl Gary and Carrie Morin