Today we’d like to introduce you to Sarah Campbell.
Hi Sarah, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
These days, I’m known for my big smile, bubbly personality, and lush, over-the-top designs. I spend most of my time as a leader of floral industry education, always on the go, traveling the world and building huge floral installations! But, don’t let me fool you into thinking I’ve always known how to do what I do, I can assure you that is not the case! It has taken years of hard work to transform my business into the powerhouse it has become. When my journey began, I was a beginner. I barely even knew the basics.
It started 15 years ago…I was a young wedding planner, STRUGGLING to navigate my way through the wedding and event industry.
With 2 young and active kids, my days were full of hustle and bustle. With the constant shuffle between soccer practice, the horse barn, and everything else that family required, I was still focused on building my business, but something was missing.
I had been surviving as a wedding planner, but I was growing exhausted from dealing with the little details. I was at my happiest when I was playing with flowers. I could feel myself come to life when there were blooms in the room, and faces full of smiles. I wasn’t supposed to be doing timelines and booking vendors, I was supposed to be in the business of making dreams come true.
I was longing for beauty and creativity. I knew my value was higher than the quality of life I was living, so I began a thriving wedding planning firm. All of the sudden, fate stepped in! One day, a florist canceled my weekend wedding.
She didn’t just cancel for MY wedding, she canceled for ALL of her weddings. I had no choice but to take matters into my own hands…I had to do the flowers myself. As much as I loved playing with blooms, I had never done a wedding before. And thus: INTRIGUE DESIGNS WAS BORN!
From there, I discovered my joy of teaching and helping others (INTRIGUE TEACHES). I had to face my journey alone, and I want to be sure others don’t have to waste time, energy, and mental strain suffering through the stepping stones.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Building a business while raising a busy family with active kids, and choosing an artistic career path that friends and family seemed to invalidate (“why don’t you just get a real job?”). Doing it ALL on my own.
The internet was new. Youtube was just a whisper in the wind. There were no teachers, guides, or coaches to help. It was all on me. That is why I have dedicated my career to teaching. No one should have to feel alone on their journey to success, and there is room for us ALL to win.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Sarah Campbell is a renowned wedding expert having launched multiple wedding businesses. In her early 20s, Sarah found her calling in the wedding industry and founded a thriving event-planning firm. From that experience, she saw a need in the industry for a high-end florist serving the Maryland/Washington, DC regions. Seeing this need, she launched Intrigue Design & Décor, concentrating on weddings and social events up and down the East Coast. This business grew by leaps and bounds quickly becoming known for lavish floral installations and over-the-top wedding designs.
Sarah has become a leader in the industry being called upon by a variety of media sources such as NBC, ABC, and FOX as well as magazines, blogs, newspapers, and most recently on Netflix’s The Big Flower Fight. Sarah’s excitement for weddings and her passion for design are apparent the moment you meet her. She openly shares her talent and knowledge through speaking, workshops, and classes designed specifically for the wedding industry as part of her Intrigue Teaches platform and the Intrigued Experience Floral Conference.
What are your plans for the future?
I want to continue expanding my teaching platform.
I will be going on a national tour 2023 in tour teach business intensives and hands-on floral workshops, as well as fine-tune our virtual courses and masterclasses. I will also be continuing to foster our online Facebook Community, a group full of 10,000 learning, flower-loving florists and wedding professionals.
Contact Info:
- Website: https://www.intrigueteaches.com/
- Instagram: @intrigue_designs
- Facebook: https://www.facebook.com/groups/intrigueteaches
- Youtube: https://www.youtube.com/channel/UCAT52gP7qHSseNXO4NsTM_w
Image Credits
Clear Sky Images – @clear.sky.images
