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Life & Work with Hannah Walker

Today we’d like to introduce you to Hannah Walker.

Hannah, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started my professional career in the corporate world. I never really knew that the service industry, outside of hospitality, was something I could do as a career. I had friends who worked at makeup stores and friends who did hair, but I couldn’t see myself outside of a 9-5 roll.

In 2017, I was inspired by two close girlfriends to follow my dreams and enter the beauty world. I shadowed a makeup artist for an entire summer while working a 9-5 during the week. I also took a lash lift training course to build up more services and offered both makeup and lash lifts at a friend’s hair studio on nights and weekends. I took a leap of faith and reached out to a local lash and brow studio where I landed a job as an artist. Fast forward three years and I’m the owner of The Jade Collective, an aesthetics parlor focusing on personal services.

When I entered the beauty industry, I never dreamed of being a business owner. However, I could see that there was a major opportunity to empower women to be their own bosses in a lucrative career in a booming industry. And thus, The Jade Collective was born.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ll answer this in two parts: Firstly, instead of focusing on the past and how I got to where I am in my business, today, I want to focus on the day-to-day challenges not often highlighted when you own your own business.

The saying goes, “if you do what you love, you’ll never work a day in your life.” I respectfully disagree. I work everyday. And on days that I’m “off,” I’m on social media or practicing my craft in ways outside of the studio. It’s a different kind of work: it’s being “on” all day long for clients; it’s consistently staying on top of trends; it’s networking and getting your face and work seen; it’s ongoing education and product research; sometimes it’s work without compensation… and it’s all worth it. Empowering people, especially women, is the most rewarding feeling. I get to uplift local female beauty professionals and creators. I get to help women feel beautiful and confident in their skin everyday.

Sometimes I think that the most difficult part of my job is quieting my inner voice. Imposter syndrome is very common within the age of social media. I am constantly comparing my job, my studio and my brand to that of others. But I use this as a reminder to humble myself and remember how far I’ve come and why.

Secondly, COVID.

Appreciate you sharing that. What else should we know about what you do?
I’m a 7x certified permanent cosmetic tattoo artist and 5x certified lash artist who specializes in lash extensions, lash lifts, and cosmetic and paramedical tattooing. I am also an educator for lash lift + tint courses and was certified to teach by one of the world’s leading brands. I own The Jade Collective, an aesthetic parlor focusing on personal services involving skin, lashes, brows and cosmetic tattooing.

I think that the beauty industry can sometimes get a bad rep. I am doing everything in my power to change that. I want The Jade Collective to be a place for women to start their careers or continue their careers as their own boss. They don’t work for me, they work with me. At The Jade Collective, we empower individuals who dream to become entrepreneurs in the beauty industry by providing a shared space to work and grow their business.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
The beauty industry is constantly evolving. I swear last year I said, “there can’t possibly be anything else you can do with brows,” and I was proven wrong. The PMU, brow and lash world will continue to skyrocket and show, yet again how the beauty industry is recession proof.

I think that enhancing natural features to achieve an “effortless” look will continue to gain popularity. Lash lifts (semi-permanently curling your natural lashes), brow lamination (fluffing up your brows) and services of the like allow people to take what they already have and amplify it. People are looking for low-maintenance and instantly gratifying beauty routine products and services that allow them to get up and get on with their day as quickly as possible.


  • Lash Lift + Tint $100
  • Brow Services starting at $20
  • Microblading & Other Permanent Cosmetic Services starting at $450

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