Victoria Yassem shared their story and experiences with us recently and you can find our conversation below.
Hi Victoria, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What is a normal day like for you right now?
A normal day for me? It’s a little chaotic, a lot productive, and somehow it all works.
Most mornings start with some kind of exercise, lifting or training. It’s my version of therapy and caffeine—if I don’t punch something in the morning, I’m not myself the rest of the day. It clears my head, gives me focus, and honestly, it just makes me better at everything else I have to do.
After that, I’m back in work mode—running Red Ball Consultants, managing clients, building strategy, reviewing content, pitching ideas, fixing things that aren’t working, and pushing people to think bigger. I wear a lot of hats—owner, marketer, problem solver—and I’m usually doing it all while answering messages, coordinating events, or helping someone figure out what’s next.
Somewhere in the middle of all that, I make time for my kid. That’s non-negotiable. Whether it’s hanging out, taking her to training, or just running errands together, that time grounds me. It’s the part of my day that reminds me why I work so hard in the first place.
Evenings vary. Some nights I’m at events, networking or supporting clients. Other nights I’m at home, catching up on emails or brainstorming the next big move with a glass of wine (or let’s be real—leftover chicken nuggets from my kid’s plate). I don’t really stop. My brain is always on. But I love it that way.
It’s a lot—but it’s mine. And I wouldn’t trade it for anything.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Victoria Yassem, founder and president of Red Ball Consultants. I launched the company during the early days of COVID, when I saw how many small businesses were struggling to stay visible and adapt to a digital-first world. What started as a one-woman operation quickly grew into a full-service marketing firm focused on practical strategy, strong messaging, and real results.
Over the years, I’ve built a team that’s as dedicated as I am to helping businesses—especially in blue-collar and service-based industries—stand out and grow. I’ve had the opportunity to speak at conferences on marketing, social media, branding, and business development, and I’m passionate about making complex strategies feel doable and relevant.
Outside of work, I’m a mom and a wife. The mix keeps me grounded and sharp. I believe in working hard, staying real, and never showing up halfway—for my clients, my family, or myself.
Great, so let’s dive into your journey a bit more. Who saw you clearly before you could see yourself?
Before I ever saw myself as a leader, my sister Theresa did. She’s always had this way of seeing me clearly—even in the moments when I felt lost or unsure. Since we were kids, she’s been my biggest supporter, cheering me on in quiet ways and loud ones. The kind of person who reminds you who you are when you forget. A lot of the confidence I have today—the courage to build a business, to speak on stages, to lead a team—came from knowing she believed in me before I fully believed in myself.
What did suffering teach you that success never could?
I’ve been broke multiple times in my life. I had to fight and work for everything I’ve had. Suffering financially taught me things success never could. It stripped everything down to the truth—who I am when no one’s watching, what I really value, and what I’m willing to fight for. It showed me how to sit in discomfort, how to rebuild from the ground up, and how to keep showing up even when nothing is certain. Success is loud and shiny. Suffering is quiet—but it’s where I found resilience, clarity, and grit. It didn’t polish me. It carved me. And that version of me? She’s stronger than any win I’ve ever had.
Next, maybe we can discuss some of your foundational philosophies and views? Is the public version of you the real you?
Not even close. On the exterior, I am a super outgoing, bubbly person who talks to everyone. Truly, what I would rather be doing is sitting in a cozy bed or couch and watching true crime alone.
Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
At the end of the day, I hope people say I was a good mom. That I showed my kid what it looks like to work hard, stay focused, and keep going—especially when things don’t go as planned. I want her to see that falling down isn’t failure—it’s part of the process. What matters is getting back up, every single time. If she grows up knowing that, then I’ve done something right.
Contact Info:
- Website: https://www.redballconsultants.com
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- Linkedin: https://www.linkedin.com/company/red-ball-consultants
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