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Life, Values & Legacy: Our Chat with Lara Lamour of Baltimore

We’re looking forward to introducing you to Lara Lamour. Check out our conversation below.

Hi Lara, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What are you most proud of building — that nobody sees?
I’m building my own personal brand right now and I am most proud of that because it’s using a bunch of my skills that I have used to help and elevate other people’s brands. So, this is the first time I am seriously using these skills that I have cultivated in working and building for other people to build my own personal brand, Lara Lamourr. This is the first time I’m formally talking about it, and I’ve accomplished a lot so far so I can’t wait to see how much further I go.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Lara Lamour. I’m an artist, entrepreneur, and creative. My name itself tells my story: Lara, a shortened version of my full middle name Omolara and the part of me that began in the UK when I was Yetty-Lara and cultivated my love for music, and specifically drum and bass. Lamour is my chosen pinup name inspired by my love of vintage glamour, retro beauty, and femininity.
Music has always been in my heart and my true passion. I’m a singer, flutist, and DJ. I’ve recently been featured on a few songs and worked with DJs that I met through bartending and nightlife.
What makes my brand unique is that it’s not limited to one medium so I’m blending my love of drum and bass, the flute, my love of trap music and creating something that feels good to me that might resonate with others.
Right now, I’m focused on developing my musical catalog by doing more features, honing my DJ skills, and expanding my creative brand to reflect the multidimensional artist I’ve become.

Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
I was an aspiring singer and entertainer before I allowed any outside influence to have an effect on me. My idol was Michael Jackson and as I got older I added Beyonce to that mantel, and this latest iteration of my life is a return to me, to Lara. The girl who just wanted to and needed to sing.

If you could say one kind thing to your younger self, what would it be?
If I could say one kind thing to my younger self, I would say be you. I immigrated from the United Kingdom to the United States and I was young and impressionable. I wanted to fit it and I remember very pivotal moments in my childhood where I hated that I stood out, that I was different, and you could hear that I was different because of my accent. That pressure I felt to assimilate and conform traveled with me well into my adulthood until I most recently broke fully free. And imagine if little me had just always stayed true to herself? No regrets, just lessons learned, but very grateful to be back to me.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
The public version of me is a part of the real me, the outgoing, bold, entertainer version of me, but privacy is and has always been so important to me. So, there are absolutely parts of me exclusively reserved for my close friends, family, and myself.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
I really hope that people say that I was a person who made them believe in the goodness of people.

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Image Credits
@mayashotit

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