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Inspiring Conversations with William Rodick

Today we’d like to introduce you to William Rodick.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Hi everyone, my name is Bill Rodick and I am the owner of William John Massage Studio. In 2012, I decided to make a career change and get into the world of Massage Therapy. I went to school in Maryland and quickly moved to Florida after graduation.

In Florida, I found there were many massage therapists and little opportunities, as I was working for mainstream “chain” massage businesses. It was then I decided to move back to Maryland with my wife and open my own Massage Therapy business in Baltimore county.

I started in a small one-room treatment studio without a single paying client and a good bit of money invested. I may not have had many clients in the first few weeks, but I worked every day from morning to night, marketing my business and offering free or discounted massages to anyone that would accept. I went into business offices, banks, restaurants, sports clinics, etc. I knew if I could get my hands on people eventually, it would come back to me somehow. Anyone can say they do massage therapy, but I wanted to prove it and earn my business through trust. Shortly after opening, I reached out to a few Athletic Departments of the top Universities in the area.

In 2014, I volunteered my time at Towson University twice a week to their athletes. I built a great relationship that year with the school, and they subsequently offered me an annual contract to provide therapy for their athletes, in which I still have going to this day. The work with Towson was a springboard into my partnerships with college athletics. I have since worked with several major universities across the state and country, as well as members of Team USA Men’s and Women’s lacrosse. I have treated clients in the NFL, MLB, NBA, WNBA, PLL WPLL, as well as Olympic Bobsledders, Track and field and Gymnastics athletes. Working in the settings I have it has allowed me to really expand upon my knowledge of treatments, but also how Massage Therapy can play such an incredible role in Prevention, Treatment, and Rehabilitation. I have been asked to guest teach the modalities class in the Kinesiology Program for Athletic training for Dr. Hildebrand at Towson University for the last six years, which has allowed me to be able to give the information I’ve gathered to future Athletic trainers in regards to massage therapy.

My massage therapy business quickly became voted in the top 3 in Baltimore, according to Baltimore Style Magazine. I love to give back to the community that has afforded me such opportunities, so I often donate time to Senior Care facilities as well as Public Schools for Staff appreciation.

When the Pandemic hit in 2020, my business went from thriving to nothing. Closed for Four Months, the future looked grim. Prior to shutdown, I had 5 Therapists working out of my studio, and after, it was just me. I had to get creative on ways to minimize overhead and still drive a profit in a world where massage therapy wasn’t comfortable for everyone any longer.

In August of 2020, I made a very important change to my business plan. I proceeded to purchase a massive cargo van (Ram Promaster 3500) and build a full-scale luxury mobile Massage Therapy Studio inside of it. I took on the project right away and have just completed my build as we speak. The Areas first Concierge Mobile Massage Studio will be born this Fall. I am looking to change the way I approach things in a new world, post-pandemic. I can come to your house, your job, your gym, the beach with friends; you name it. In a full-scale studio, brought to your door.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I have had many struggles along the way. Owning a running a small business today, you have to wear every “hat” for the different roles involved. When you are the one and only person for every role, and you have things in life happen, you need to find ways to adjust on the fly and improvise. Learning from each experience is instrumental for growth in business.

Alright, so let’s switch gears a bit and talk business. What should we know?
William John Massage Studio is a Massage therapy studio in Cockeysville, MD. We have been voted in the top three for consecutive years by Baltimore Style Magazine. We specialize in Therapeutic Massage, particularly Sports, Deep Tissue, and Prenatal. We are the official a massage Therapy provider for Towson University athletics and have worked with a variety of Major Universities and Professional Athletes across all sports. In 2021, we will launch a Full-Scale Mobile Massage Therapy studio, brought to your door, anywhere you are at. I am proud of how the business has adapted during the Pandemic and the new variable offerings we will be able to deliver with concierge service.

How can people work with you, collaborate with you or support you?
We are always open to supporting the community and working with other local businesses to benefit others. Reach us on FaceBook at William John Massage Studio or on Instagram @WJMassagestudio.

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William Rodick

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