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Inspiring Conversations with Wendy Amalimeh of Wendy Luxe

Today we’d like to introduce you to Wendy Amalimeh.

Hi Wendy, please kick things off for us with an introduction to yourself and your story.
I have always been a girly girl even though I was the only female among five brothers. Getting my hair done and doing other beauty-related routines is the ultimate self-care ritual for me. I grew up in Nigeria and it was just second nature for women to switch up their hairstyles and have a different look every so often. However, starting a business in the beauty industry was never something I set out to do.

It just started organically when I was a graduate student at the Southern Illinois University. At the time, I was on a very limited graduate assistant budget and I just wanted some good quality hair that would not cost a fortune. That was when I decided to experiment with sourcing products and having a little side business. I invested a few hundred dollars, tested them out, and started selling from the trunk of my car to my friends, community networks, and online marketplaces. Based on the demand I was getting, it led me to create an e-commerce website and become an actual business. Now, the business has really grown and I currently ship across the US, Canada & some African Countries. I also supply wholesale to other small businesses, hairstylists, and beauty stores,

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has definitely not been an easy journey. Not until recently, I was a solopreneur managing both the back-end of the e-commerce store and also the business operation. I have had to figure out so many things on my own with every challenge that comes with growing a business. Managing all the moving parts can sometimes be very exhausting. From the marketing, customer service, operations; I had to either handle it or supervise outsourced work. Sometimes things don’t always go as planned so I have learned to pivot as much as I can. On those hard days when I feel drained, I gain strength by taking a step back and focusing on the bigger picture of the company I am trying to build. I also get inspired by other female entrepreneurs that are making it work and dominating their industry.

Last year posed a new type of challenge with the pandemic and factories shutting down. We couldn’t get products for a while, there was a shortage of lace production and prices went up. It was definitely a trying time to work through for a lot of businesses but I am thankful that we were able to push through those difficulties.

As you know, we’re big fans of Wendy Luxe LLC. For our readers who might not be as familiar what can you tell them about the brand?
Wendy Luxe is a black-owned hair company that provides high-quality ready-to-wear wigs and top-grade human hair bundles for women who love to experiment with their looks. We serve the busy professionals, the budget-conscious naturalistas, and the outgoing fashionistas looking for great protective wig styles to just grab and go!

Wendy Luxe began because of the growing need for hair that can be worn over and over again and not cost a fortune. Our wig collection offers a range of curl and color variations for women who want to make a style statement with their hair. At the heart of our brand is to help women wear their extensions as long as possible by educating them on effective wig maintenance.

My number one priority when starting this business was to ensure that the quality of my products is top-notch for an affordable price point. We do not compromise on quality for a cheaper price. Our products are imported from Asia and I partner with a few trusted vendors that have been properly vetted over time for consistency in providing high-quality products, steady availability, and speedy shipping. We have a storage facility where new products are carefully inspected as they come in.

I periodically send products to hairstylists and experts to properly vet how the products hold up when colored, curled, and tampered with to ensure that it delivers on its quality. Our wigs are customized and constructed based on our specification on density and style recommendations.

Any big plans?
I am working towards opening a physical retail location where we can offer in-person styling service and just generally expanding the business on all fronts. I am also looking forward to curating a product line to include wig care kits and styling tools.

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