Today we’d like to introduce you to Tiffanni Reidy.
Hi Tiffanni, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I became an interior architect after discovering that I had a passion for the form and function of spaces during my undergraduate studies. I was in school for computer graphics, but ended up wanting to do interiors instead. I thought I could meld the two after graduation, but there were very few jobs where that was possible, so I ended up going to grad school for an MFA in interior design. I was extremely interested in community-focused design as well as restaurants and residential work, but wasn’t sure exactly what I would pursue. I ended up focusing on residential design and hoped to start my own business instead of going the traditional route of working at a firm.
After graduating during the recession, the furniture store I had been working at closed and I ended up unexpectedly getting a job more closely related to computer programming. During that time, I had a few clients, and also started a lifestyle magazine focused on small businesses within 50 miles from the center of DC called DomiCile. My major passion was still interiors though, and so when my husband and I decided to move to Baltimore, it was important to me that I got back into my field.
I worked for about a year and a half at an office furniture dealership which wasn’t a good fit, so much so that it pushed me to know that I needed to pursue my dream of working for myself. A few months after I stopped working there, I got my first residential client, and a few months after that, I connected with Jasmine from The Urban Oyster, who would end up being my first commercial restaurant client.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Entrepreneurship has never felt like a smooth road, and over three years in, it can sometimes feel like a rollercoaster. The world has been through a lot just in the past two years, and because interior design sometimes feels like a luxury service, it’s something people quickly discard from their budget; even when it can make a tremendous emotional and physical impact in our lives.
My work is focused on renovations, which most people have very little knowledge of. After HGTV peaked and renovation shows oversimplified design, designers have had to re-educate their clients on the process before beginning any actual design work.
Since the summer of 2020, the entire construction world has been changed, and projects are no longer as smooth as they once were. Supply is down and demand is high. As a black designer, there was also a surge of work that began as people wanted to hire more people of color for their projects. While that influx of clients flooded inboxes around the world, there weren’t always realistic notions regarding the cost of design, and the fact that a project budget needed to include design services, construction costs, materials costs, and the cost of anything decorative on top of that. While things seem to be getting more consistent, I don’t realistically think we’ve hit any kind of plateau of certainty in my field whatsoever.
Thanks – so what else should our readers know about Reidy Creative?
Reidy creative is a Baltimore-based creative studio serving client needs in interior architecture and design, creative direction, and collaborative projects. We specialize in residential renovations and commercial cafe and restaurant spaces interested in colorful, modern, vintage-inspired interiors.
What sets us apart from others is our process. We truly believe in user-centered design and getting to know our clients and the users of their spaces. This is so we can translate their ideal wants into a space that is customized to their exact needs. We’re proud that our projects never end up looking as though the client wasn’t involved in the process. We value collaboration and the idea that our spaces always feel personal and authentic to the people we work for.
While we specialize in renovation design, we also love collaborating with local creatives to focus on different types of projects, from art direction to the creation of custom objects. Our favorite clients to work with are also creative-minded and are as passionate about their projects as we are.
Are there any books, apps, podcasts, or blogs that help you do your best?
In addition to conventional design programs like AutoCad and Sketchup, we love using Pinterest to communicate design ideas to clients, and like to keep things flexible through “the cloud” when working. We also share a lot through Instagram and set up workflows through Honeybook, as well as using Google Drive as our primary document creation platform.
- Email: email@example.com
- Website: www.reidycreative.com
- Instagram: @reidycreative
- Pinterest: @reidycreative
- Facebook: @reidycreative
Our Endless Adventure