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Inspiring Conversations with Shadae Howard of Pretty Prescriptions

Today we’d like to introduce you to Shadae Howard.

Shadae, we appreciate you taking the time to share your story with us today. Where does your story begin?
After working retail since the of 14 (20 yes), I left a popular makeup brand due to mental health. When the pandemic happened and freelance makeup wasn’t an option, I decided I wanted to start a beauty brand that focused on self-care. The idea came to me in the middle of the night. The following morning I started my business plan and developing my website. I wanted to create something different from other makeup brands to come up with a line that promoted the idea that everyone is pretty and make-up just enhances your features. I wanted to offer products that make you feel pretty.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has not been a smooth road, running any business you will have ups and downs. For instance, we relaunched the brand in April of 2021. product creation and marketing continues to be some of our biggest struggles as a minority woman-owned business.

As you know, we’re big fans of Pretty Prescriptions. For our readers who might not be as familiar what can you tell them about the brand?
We are an affordable beauty brand that promotes self-care, mental health and woman empowerment.

Most makeup brands are here just to sell you a product, we look more to supply an experience and sense of community via our social media.

Being able to supply products that could affect people on a personal level on a daily basis. What may look like a lip gloss to some can really be a confidence booster to others.

When you support or purchase from a small business, you are supporting a dream. Pretty Prescriptions just doesn’t end at makeup. We plan to have a line of self-care products available this year. We would love to be a one-stop-shop for all things beauty and self-care related.

What has been the most important lesson you’ve learned along your journey?
Everybody is not your customer. The people who are meant to be touched by your message will find you. There is no off time when being a business owner; you are working 24/7 because when an idea comes, you have to implement it or at least take note of it to turn into action. Consistency and hard work are the keys to pushing your business to success.


  • Brow definer $15
  • Coinage eye shadow palette $25
  • Lip gloss $12
  • Liquid lip stick $17

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