To Top

Hidden Gems: Meet Stevie Boi of SBshades

Today we’d like to introduce you to Stevie Boi. 

Hi Stevie, please kick things off for us with an introduction to yourself and your story.
I started the SBshades brand back in 2009. I was living across from Lexington Market. I would go to Sonar with friends wearing my designs. I was asked by a performer if she could wear my sunglasses and it became one of the shots on a popular Baltimore city publication. After that, I started getting about 10,000 orders a week. I had to learn pretty fast how to run my business. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It started off crazy. However, I found a way to work with other brands in order to make my small company appear bigger. Keep in mind, my celebrity clients became bigger so I had to produce so many products. It wasn’t easy at all. 

Alright, so let’s switch gears a bit and talk business. What should we know?
Stevie Boi is an American fashion designer, actor, and founder of the luxury eye-wear line & Brand SBShades. Boi designs and sells unisex eyewear and accessories on his website and in select luxury boutique stores across the globe. Stevie has designed eye-wear for stars such as Kesha, Beyonce, Madonna, Britney Spears, Katy Perry + many more. Stevie Boi was born in Augusta, Georgia but raised overseas. 

He grew up with parents who were in the Army and traveled a lot during his childhood. He started designing in 2007 and quit his job with the military to start his business selling eyewear. Boi’s big break was landing his eye-wear on the cover of Vogue magazine in 2012. Since then, Boi’s products/designs have been featured in over 900+ Publications/Media Sources. He now is preparing to move into TV and film by acting and pursuing costume design. 

Are there any books, apps, podcasts, or blogs that help you do your best?
Stevie boi eats International Soul And 

SHADÉ built my empire 

Both books are on every platform 


  • 10

Contact Info:

Image Credits
DW Snapshots Photographer

Suggest a Story: VoyageBaltimore is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in Local Stories