Today we’d like to introduce you to Alisa Vasquez.
Hi Alisa, so excited to have you with us today. What can you tell us about your story?
My journey to building Three Layers Communications began with my love for storytelling. I grew up in a predominantly white community in Upstate New York, and I struggled a great deal with my identity. Storytelling and writing became my vehicle for authentic connection, and the catalyst to my freedom. It allowed me to unpack the stories of people from various ethnicities, backgrounds, and socioeconomic statuses, which cultivated my dedication to telling the stories that society deems as “irrelevant,” or “unimportant.”
I went on to study Broadcast Journalism and African American Studies at Penn State University, where I was able to further cultivate my passions for dynamic storytelling, women’s empowerment, and helping Americans understand the detrimental societal effects of racism in America. As a former Miss Central Pennsylvania 2018, and Presidential Leadership Academy Alumna, I had the opportunity to combine my writing, public speaking, and content creation skills, to help build a community rooted in authentic connection and transformative storytelling.
After graduation, I went on to work for the incredible Mr. Timothy J. Adams, CEO and President of Systems Applications and Technologies, and the first African American Mayor for the City of Bowie, Maryland. It was such an honor to be a part of his team, and he played a crucial role in helping develop my leadership, writing, and communication skills.
My experience working with Mr. Adams, leading women’s empowerment panel discussions, and creating my own digital show for career-driven women of faith, prepared me to launch my company, Three Layers Communications (TLC).
Three Layers Communications helps female entrepreneurs grow and scale their businesses, by implementing effective communication strategies through video marketing and content creation. We help you form an authentic connection with your community members, and convert one-time customers into lifelong consumers. I have had the honor of working with lawyers, choreographers, social justice educators, social media influencers, and more. This is only the beginning for Three Layers Communications, and I am so excited to continue to serve female entrepreneurs and help them build the businesses of their dreams.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The biggest struggle that I faced in building TLC, was actually deciding to do it. I never dreamed of being a businesswoman, therefore the idea of becoming a CEO was terrifying. However, when I took a moment to pause and reflect on my work and passions, I realized that I had been doing communications work for female entrepreneurs for about two years. Former colleagues would hire me to help build their brand, create social copy for Instagram posts, and create content for panel discussions and courses. Once I realized that building a company would be an extension of the work that I was already doing, it allowed me to take the next steps in building TLC.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Three Layers Communications (TLC) helps female entrepreneurs grow and scale their businesses by implementing effective communication strategies through video marketing and content creation. We help you form an authentic connection with your community members, and convert one-time customers into lifelong consumers. Right now, we are experiencing a major shift in content creation, where authentic video content is the main way in which companies are communicating with their audience. Consumers are tired of still photos and quote boxes, they want to know the story behind brands, and actually form a connection with the values of the company before they even buy their products. However, many female entrepreneurs do not have the time to create transformative video content, or they have the time, but don’t know how to communicate their message on camera. This is where TLC steps in. We teach female entrepreneurs how to communicate their personal story, and their company’s story by utilizing the transformative power of video and content creation. We create fully produced videos, capture behind-the-scenes content, and build your audience by facilitating panel discussions, and conducting interviews with impactful industry leaders. We understand that consumers need to connect with you, before they connect with your product, and we help you do just that. As a storyteller and former journalist, I understand what it takes to form an authentic connection and build a powerful community. Our services include video production, copywriting, newsletter development, and content creation for panels, events, and social media. Three Layers Communications is your one-stop-shop for everything communications-related, and we cannot wait to serve you and your business.
What does success mean to you?
Success is cultivated when I make the best use of my time, talents, and energy. As a storyteller, writer, and now CEO, it is my responsibility to make sure that I am using every single one of my gifts to create a better society, but to also pave the way for the generations coming after me. Our time on this Earth is limited, and when we decide to make the most out of each day, and refuse to allow fear and self-doubt to inhibit our growth, that is when we become successful.
Pricing:
- We have packages ranging from $500-$7,000
Contact Info:
- Email: hello@alisavasquez.com
- Website: https://www.alisavasquez.com/
- Instagram: https://www.instagram.com/threelayerswomen/
- Youtube: https://www.youtube.com/channel/UCSRWD1TxPzvlBcTsK13BDsg
