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Exploring Life & Business with Paige Muller of Curious Caravan

Today we’d like to introduce you to Paige Muller.

Hi Paige, so excited to have you with us today. What can you tell us about your story?
Coming from a family that lived abroad for many years, Curious Caravan came about because of my deep passion for off-the-beaten-path travel experiences — whether around the world or around the block — that go beyond the guidebook and my curiosity for local stories and connections.

I am totally *that* person who reads all the plaques in museums and takes copies of the materials at the information desk (and reads them!) and got my start planning weekend adventures in DC for friends and it took off from there when they would share their plans with other people who wanted to know how to get on the list (which didn’t exist!) for these excursions.

Planning events and get-togethers have always been part of my DNA, perhaps from watching my mother plan diplomatic parties for my father, so in the beginning, it was just something that I did for fun; I didn’t have any ambition to turn it into a business.

I’m an accidental entrepreneur but all of the things I’m passionate about — discovering new things, planning unique events, connecting with people and local stories — all led me on a journey to where I was meant to be.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
There have definitely been highs and lows! Starting a business and doing what you love sounds easy on the face of it, but there are so many unknowns you encounter along the way that can be overwhelming simply because you’ve never done them before and you’re afraid of doing something wrong. For instance, when I first started my target audience was “everyone.”

I learned over time that not defining my ideal customer was making me work harder, not smarter, and wasn’t getting the results that I wanted. Luckily, I have a great circle of friends who also own their own businesses, and realizing that they’d all been through similar experiences, was a big help.

Plus, they’re a great resource to go to when I need help with something. For me, learning how to ask for help and realizing that while I may work alone, I don’t have to solve everything on my own has been one of my biggest successes.

As you know, we’re big fans of Curious Caravan. For our readers who might not be as familiar what can you tell them about the brand?
Curious Caravan is a custom travel concierge service that curates one-of-a-kind adventures and itineraries for curious explorers seeking the unexpected in Washington, DC. We specialize in taking explorers beyond the guidebook and the National Mall to discover off-the-beaten-path spots, hidden gems, and quirky curiosities and creating unique experiences and local adventures for solo explorers, couples, families, and groups.

To further spark your curiosity, we share local stories and connect you to some of the awesome people who make DC such a dynamic place to bring more meaning and fulfillment to your journey.

Our team of experts all live in and love DC, we’re passionate about introducing you to our home and helping you have the best experience possible. As your DC travel BFF, we connect with you one-on-one at the start of your journey to plan your adventure and tailor it to your preferences and interests, offer support via text during your visit, and host a meet and greet with you at one of our favorite places in DC to chat about your experience.

We’d love to hear about any fond memories you have from when you were growing up?
I LOVED Sesame Street as a kid and would get sooo mad at the adults on the show for not believing Big Bird that his friend Mr. Snuffleupagus was real. So on a family trip to New York when I was about six, I was absolutely convinced that I knew the way Sesame Street, after all, I’d seen the opening scenes a million times!

My plan was to tell the adults that they were being mean to Big Bird and that his friend was really real when I got there. My poor mom indulged me as I led her all over the city telling people about my mission and asking for directions before, sadly, giving up in defeat who knows how many hours later.

But I remember all of the people along the way that played along with my quest and told me they believed in Mr. Snuffleupagus, too. Many years later, I had the honor of meeting Caroll Spinney, the man behind the Big Bird puppet for many, many years, and telling him this story. To this day, it’s one of the most magical moments I’ve ever had.

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Curious Caravan

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