We recently had the chance to connect with Eddie Egesi and have shared our conversation below.
Hi Eddie, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do you think is misunderstood about your business?
Well one misconception is about the scope and depth of what I do.
Many people still think branding is just a logo and a set of colors–but this is a very narrow view.
The truth is that the concept of branding has evolved dramatically over the past few decades. Modern brands understand that brand is the perception people hold, and branding is the process of shaping that perception. One of the most powerful ways to shape it is through experiences that are memorable, meaningful, and valuable.
So the “experience” shapes the “Perception”—and perception is the brand.
Yes, a logo matters, but it is only one piece of the puzzle. The design of your product, the experience of your website, the atmosphere of your physical location, and even the sounds that people hear are part of your branding.
Branding is much broader than it used to be. Even publishing can be a great way to connect with people through written and audio content.
All these elements shape how people feel and differentiate your company from others. Every touchpoint is an opportunity to offer something more unique, valuable, and meaningful.
So my goal is to start with digital, print, and publishing, then expand into other more engaging and immersive channels like large scale interactive media.
Can you briefly introduce yourself and share what makes you or your brand unique?
At Apricot Branding, We partner with visionary founders who are looking to expand their influence and leave a lasting impact in their industry.
We work across many sectors but have a special focus on industries where trust, authenticity, and connection matter most—such as health, wellness, fitness, and self-care.
We help brands to clarify their strategy, refine their design, and amplify their messaging. By aligning these three pillars, we ensure you connect authentically with your audience, and drive meaningful impact.
We also have a publishing division called Apricot Press where we help entrepreneurs to tell their story and leave a lasting legacy.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
Well, I can’t really point to just one person who taught me the most. I didn’t learn this in school either. I’ve always been self-taught, learning through reading a ton of books, watching videos, and observing others in my industry. Over time, I pieced together lessons from many different sources. That process taught me that this work is really about staying curious, being adaptable, and constantly improving.
Was there ever a time you almost gave up?
Well, I’ve wanted to quit several times because of the financial barriers I faced. Income was unpredictable, funding was nonexistent, and the fear of going broke was constant. The “logical” choice seemed to be to get a regular job like everyone else. But something in me refused to let go. Deep down, I knew this was the work I was meant to do, and I wasn’t going to let money decide my future.
There were also tech disasters—my computer crashed twice. The first time, I had to rebuild from nothing. The second time, I recovered just a handful of files and worked my way back. These tech disasters were really discouraging, but they still weren’t enough to make me quit.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. How do you differentiate between fads and real foundational shifts?
Well A fad is just a short term change. They usually happen suddenly, gain quick attention, and fade away quickly. Fads can give you short term success if you leverage them but once they die out, everything goes. For example when I was young everyone was on myspace and people didn’t think it will die so quickly.
A trend, on the other hand, is a longer-term shift in behavior, perception, technology, etc. It is the direction in which things are heading—whether it is in your industry, or in the world. The shift from analog to digital was a trend. AI is also another big trend.
So I like to stay on top of how things are changing, so I can try to predict where the future is headed and prepare for it.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you understand deeply that most people don’t?
Well many people just start a business simply to make some money. But i understand that entrepreneurship is really about self-discovery and building a legacy—which i believe is far more important than a paycheck.
On the entrepreneurship path, you learn what your strengths really are and what your weaknesses really are. You learn to be more honest with yourself. You also learn new skills and habits that can help both your personal and professional life.
A lot of people go through this cycle: start a business, make money, pay bills, retire. But the truth is that the most valuable brands are able to thrive, even when the business owner is no longer there. They remain timeless, relevant, and impactful for years to come.
That should be the goal.
Your brand is an asset that should continue to thrive, even after you retire. It should build generational wealth and leave a mark.
Contact Info:
- Website: https://apricotbranding.com
- Instagram: https://www.instagram.com/apricotbranding/
- Linkedin: https://www.linkedin.com/in/apricotbranding/
- Facebook: https://www.facebook.com/apricotbranding
- Youtube: https://www.youtube.com/@apricotbranding
