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Daily Inspiration: Meet Yasmin Paraskevas

Today we’d like to introduce you to Yasmin Paraskevas.

Hi Yasmin. So excited to have you with us today. What can you tell us about your story?
Growing up in the suburbs of Washington, DC, my twin Theo and I were lucky to have exposure to many cultures. Our Dad is Greek, and our Mom is from Argentina, so naturally, we grew up speaking three languages. In addition, because our Dad is an entrepreneur and has been deejaying since the 70s, we grew up behind the scenes at multi-cultural events around the DC area, where he would provide music and entertainment. Today through my consultancy, Yas Media, I can work with community members to create events combining arts and culture– always with a charitable component. My brother Theo now deejays events throughout the Mid-Atlantic region for various cultures, age groups, and orientations. We are fortunate to be able to carry on the passion for events that our parents instilled in us and to be able to share that passion with others daily.

Can you talk to us about the challenges and lessons you’ve learned along the way? Would you say it’s been easy or smooth in retrospect?
There is a lot to do and many roles one must take on when running a micro-business. One challenge for an entrepreneur is not having enough daily hours to complete all the duties and still manage a household.

Can you tell our readers more about what you do and what you think sets you apart from others?
Yas Media is an event and communications micro-business. We create events and offer event management, production services, and communications consultations for individual clients and small businesses. Yas Media is known for its niche events that combine arts, culture, fashion, and philanthropy. We are proud of our clients, who are made up of small business owners and look to Yas Media for their communications needs. We welcome their family-focused approach and openness to expanding their audience by trusting Yas Media with their creative ideas.

Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Taking risks means leaving your safe space and jumping into the unknown. Leaders and disruptors are risk-takers; without them, any change or innovation would be impossible.

Contact Info:

Image Credits
Photo of Yasmin in blue with hands open, by photographer Sean Kelley

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