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Daily Inspiration: Meet Sukie Wiggins

Today we’d like to introduce you to Sukie Wiggins.

Hi Sukie, please kick things off for us with an introduction to yourself and your story.
My brand began with an “Ahh Ha” moment in the middle of the sales floor at Nordstrom. I worked there as a department manager for four years, and I brought so many bags until one day, I randomly thought, “I could make this.” I went on youtube and looked up “How to Make A Clutch DIY,” then went to my local fabric store to get supplies, and the rest was history. I made my first bag in my small hot pink bedroom at my mom’s house, not looking to become a brand at that moment. I wanted to show people what I had made! After going viral on Twitter, I received many requests from people showing interest. So I ultimately decided to create my Brand and start selling.

Fast forward to today; I’ve made over 200 bags and accessories. I am passionate about volunteering and giving back to our community, with a few opportunities in the works.  During the pandemic,  as business slowed down, my brand created over 300 masks for our local hospitals and those in need. As a designer, the pandemic put many things into perspective for me. It made me reassess my love for what I do and how I would show up each day moving forward. It also made me reevaluate my design process, because I wanted to create more unique pieces.  I am currently working on my 4th collection, and in this collection I’ve created my brand’s staple bag.

It’s crazy to think back to my first bag creation! I had no intention of starting a business. I love what Stitched by Sukie offers and how it makes others feel when they carry my pieces. It is the most rewarding, yet humbling experience and I would not trade it for the world.

Would you say it’s been a smooth road, and what are some of the biggest challenges you’ve faced along the way?
Not at all ! There have been plenty of times that I wanted to give up.  I just wanted to throw in the towel and not make any more bags.   There were times where I struggled with my own creativity and was not able to produce what I felt was a quality piece. I had to be vulnerable and super transparent with my clients when I couldn’t produce what they wanted.  I was so hard on myself and it was one of the biggest obstacles I’ve learned to overcome. The struggles made me stronger not only in my creativity , but as a designer. I am very passionate about my craft and I will take any opportunity I have to learn from someone else, no matter the cost.

Thanks for sharing that. So, you could tell us a bit more about your work.
While Stitched by Sukie has my full-time attention, I  am a retail manager and have been working in the industry for the last 9 years. Anyone that knows me, knows that I love visual merchandising. I was a visual merchandiser at each company I’ve worked for and my true passion is people. I love making people feel good about what they do each day when they show up to work. As their manager, I have always taken my team’s career paths seriously and invested in their developmental growth in or outside of the company. I’ve had a few mentees who have come to me for advice and honest feedback. What sets me apart from others, is my dedication, drive and commitment. I will share with anyone around that just having a positive mindset will go a long way and whatever you decide to do in life, you will be able to sustain longevity.

Alright, so to wrap up, is there anything else you’d like to share with us?
You can now shop Stitched by Sukie globally. I recently partnered with Jewel Street UK, which has the leading community for independent designers from across the globe. Full in-store retail shopping is in the works and I can’t wait to share that news with all of you.

Contact Info:

Image Credits
Sukanya Wiggins Bria Jordan

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