Today we’d like to introduce you to Nitiya Ojuolape.
Hi Nitiya, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
Renamed Apparel is actually a branch of my main business Zinniahd (handmade designs). Ironically enough, I started Zinniahd after helping my five daughters to create a business during the pandemic. My husband and I always would preach to them about how they should strive for entrepreneurship and we wanted to keep them busy while being stuck in the house.
Although we preached this mantra to them, we had no idea how to start a business ourselves. I begin researching whatever I could and learned from trial and error. I applied for an EIN number, I took pictures and videos of the girls, I YouTubed how to make bracelets and jewelry, I created a website and low and behold Ohgirlprettyboutique.com was born! ( CHECK THEM OUT TOO. LOL).
After some time of researching and teaching my girls how to run their businesses, I thought I should also try this for myself. I created Zinnia (my middle name), almost a year after my daughters’ business was created. Zinniahd consisted of initially jewelry handcrafted by me and I gradually started making faith-based apparel which I called Renamed Apparel.
Renamed Apparel sets to highlight truths from the bible concerning Christians. Today my website showcases both my handmade jewelry and originally designed faith-based clothing and accessories.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Having a small business and any business for that matter comes with challenges and obstacles. My business was no exception.
I am a former educator turned stay-at-home mom and my husband is the only one that works outside of the home. Finding funds to get started and even maintain my business has been a challenge. I would also say staying the course, believing that you have a product worth selling and ultimately not giving up, have also been challenging.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a former educator, who turned into a stay-at-home mom and turned creative.
I specialize in everything (lol) but my business is highlighted by my jewelry and apparel line. I am most proud of being bold enough to start a business for my girls and ultimately creating a space for myself. I feel like my girls have insight on what to do to start a business and can take this knowledge further into other forms of entrepreneurship.
I don’t know all that there is to know about running a business but I am proud to say that I am creating, “doing ” and learning simultaneously. What sets me apart from others is that I don’t create what I don’t like. I am always thinking of my customer and it’s not just about the sale. It’s about making people smile when they receive their purchase.
What has been the most important lesson you’ve learned along your journey?
The most important lesson that I’ve learned along my journey is that you can create tangibly that thing that you’ve created first mentally if you try and believe it’s possible. Pray and ask God for his direction and go for it. With God, you can!!
- Website: www.zinniahd.com
- Instagram: @zinniahd and @ re.namedapprel
- Facebook: @zinniahd