Today we’d like to introduce you to Fernanda León.
Hi Fernanda, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
My name is Fernanda León, and I was born in the city of El Paso, Texas. Being raised in a border community always kept me in touch with my Mexican roots, as I would spend a lot of my time visiting both the Mexican city of Ciudad Juarez and El Paso in Texas.
During my college years at the University of Texas at El Paso (UTEP), I decided to study multimedia journalism and my first job as a reporter at a radio station covering local news in Spanish. I’ve done radio, print, television, and digital. I was a digital producer for NBCUniversal’s Telemundo in El Paso, where I covered several stories, including the Walmart shooting, the immigration crisis, and the COVID-19 pandemic, among others.
After deciding to take a break from the news, I started working with a Canadian media outlet called Narcity Media, where I worked as an editor for the U.S. team, covering topics such as lifestyle, entertainment, travel, and things to do. This last job allowed me to move to the DMV and embark on new adventures.
I’m currently working on a podcast aimed at Latinas living in the States, just like me, and I’m also a freelance writer, communication specialist, and UGC creator looking to grow my brand and help others in the communication area.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It hasn’t been a smooth road.
Although I’ve learned so much from my journalism career and I’ve met lots of great people, friends, and mentors, deciding to do something by myself — or my own business/brand — it sure can be scary because, even though I know a lot about journalism and communications, I’d never done anything out of the media industry.
Moving out of my hometown has helped me get to know myself better and know what I want (and don’t want). It’s also difficult to go through that phase where you’re learning new things and unlearning some others so you can trust your creativity and know your power and worth.
Appreciate you sharing that. What else should we know about what you do?
I’m a bilingual freelance writer/editor, communications specialist, and UGC creator who enjoys working with Latino/Hispanic businesses.
During my time as a journalist, I had the opportunity to cover different stories I’m proud of, such as the Pope’s visit to Ciudad Juarez, Juan Gabriel’s burial, immigration stories, the COVID-19 pandemic in Ciudad Juarez, Mexico; El Paso, TX; and Las Cruces, NM, and interview with Miss Universe, among others.
Is there a quality that you most attribute to your success?
Patience, persistence, and trust.
Contact Info:
- Website: https://fernandalefon.com/
- Instagram: https://www.instagram.com/fernandalefon/
- Twitter: https://twitter.com/fernandalefon
