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Conversations with Terrell Anderson

Today we’d like to introduce you to Terrell Anderson.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
As owner and operator of TDA Productions, my company specializes in video graphic and photographic media. My multimedia production company is centered on capturing memorable and lasting moments for my clientele and increase business traffic for my commercial partners, which includes: family/group portraits, churches, graduations, baby showers, business grand openings, barbershops/salons, major entertainment venues (i.e. movie theaters, and nightclubs) among others. Upon completion of each assigned task, I manage the processing, development, and editing for a pristine quality product. I teach and give direction to new persons in the operation and technical use of state of the art photographic and editing equipment.

I provide consultation to photographers and videographers on the development of video shoots, to include onsite directing of these projects and content development. I develop content for small businesses to market their services in the community through commercials, professional flyers, and internet advertisements. Programs I use for video editing: Final Cut Pro/Adobe Premiere Video Editing (20,000+ hrs. of video edits). Editing Programs for photo editing: Adobe Lightroom/Adobe Photoshop. Proficient with Sony A7iii, Canon MK, and Nikon Mirrorless equipment. I developed scripts for companies to create video marketing advertisements including, online videos and social media advertisements. I am directly responsible for the Management of the financial properties of the business, such as profit and loss management, equipment purchasing, accounting, and tax filings. I create and organize customer service follow-up calls with clients to maintain metrics of customer experience. I attend local professional proficiency events to further grow my skills. When required, I travel out of state to provide on-site services to clients.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No! Not smooth at all, between buying expensive equipment and covid-19 shutting the world down. My initial investments have plummeted. Business was extremely slow. So rebuilding this brand is a must. Media business is not for the faint of heart.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My name is Terrell Anderson and ever since I could remember, I wanted to be an entrepreneur/businessman. Growing up, I always felt the need to dress up with suits and always wanted a briefcase because for me that symbolized importance. As I grew older, my ultimate dream was to own the “Paradox” Night club. I dreamed of acquiring the club and stocking the bar, hosting VIP clients and giving customers the ultimate experience, this was the dream. I wanted to own the best club ever. That was it, that feeling of ownership, that feeling of being able to provide a service, the feeling of creating my own atmosphere is what I wanted and have chased for several years. Unfortunately, I never got to take over the paradox and Wayne Davis shut down before it was possible for me to even understand how to get involved. I guess God had other plans for me.

While in high school my Uncle, Melvin Rhodes owned a vending company and he hired me while I was in the 10th grade. I must say this was the beginning of my hands-on entrepreneurial journey. My Uncle Melvin gave me the keys to his entire operation, which showed trust and forced me to take ownership and become accountable. After ending my 11th-grade year Uncle Melvin enrolled me in the business summer camp hosted by Kevin Liles, where I learned how to write a business plan and develop key marketing tools. At the end of this program the team and I had to present our business plan in front of twenty-plus CEO’s. After we shared, they provided feedback; I’ll never forget Kevin looked me in my eyes and said, “You have what it takes! Find your thing and run with”. I, later on, landed an internship with Kevin Liles and worked for him and his Make It Happen Program, where I taught and guided students in the same processes that I was taken through. It was an amazing experience and it added to my journey some tools that I use in business today.

After that, I went on to start a custom suit business called Essentially Bold. I sat down with some investors, received funding, Llc’d the name and started my first business. Over the years, it went really well and the system that was in place was superb. I sold suits to everyone I talked to. I was determined to see my work all over. Ultimately, business slowed down and God called me to ministry. I begin to focus more on ministry studies as I obtained my preaching license. In 2015, I went into full-time ministry and started at Morning Star Baptist Church. While working and running my suit business, I found a small passion and fascination with cameras. So I joined the Video ministry and begin to learn so much about video Production. Our worship and arts director at the time was Johnnie Miller. He began to train and teach me all about production. I grasped a very strong handle on production and fell in love. I began to take over the ministry and received a promotion to the Content Creator/Director of Video Editing. Things were going so well, I begin to invest in equipment. I borrowed a good friend’s camera for a year until I was able to purchase my own camera, which was a struggle, but ultimately I began to thrive in the field and built a large arsenal of production equipment. This all turned into “TDA Productions”. I always was taught to promote your own brand so thats just what I did. Now I run TDA Productions with photography, videography, video editing, consulting and much more. I have a huge belief in being prompt and delivering my client’s media at a fast pace. thats what separates me from the rest!

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Risk-Taking and entrepreneurship run hand to hand. I remember having this dream of owning a productions company but not knowing where the money would come from. Being as though production equipment is ridiculously expensive, I took a big risk. I purchased a ton of equipment on my personal credit cards with the hope of paying them back. I took major hits, bad impacts on my credit however with some dedication, I handled it. This was just one huge risk I took on myself in business.

Pricing:

  • Standard Photography Package – $450.00
  • Premium Photography Package – $650.00
  • Diamond Photography Package – $900.00
  • Video Editing – $200.00Hr
  • Video Recording – $150.0Hr

Contact Info:

Image Credits
Credit goes to: Terrell D. Anderson TDA Productions Relldapro@gmail.com 4437632075

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