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Conversations with Michelle Latsu

Today we’d like to introduce you to Michelle Latsu.

Hi Michelle, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I started Labelmenude Swimwear last year in the middle of the pandemic. I have a degree from Towson University in Mass Communications with a target in integrated public relations and from my studies, it strengthened my interest in e-commerce businesses and social media. I started my business because I got so tired of ordering new swimsuits for every trip I went on and ordering online was such a hassle. I’ve always been into fashion so my vacation outfits are really important to me. Every time I shopped online either the swimsuit didn’t fit right, didn’t look like it did online or the quality was so cheap I always had to get a new one for every trip. So I decided to use my time in quarantine to start my own business to give females access to affordable quality swimsuits.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, it has not been a smooth road. I think my biggest obstacle was launching my business in the middle of a pandemic when everything was shut down. With so many travel restrictions and quarantines also loss of jobs for millions a lot of people weren’t traveling yet alone ordering swimwear and resort wear. Another challenge was stepping into my faith after losing my 9-5 that was my financial security. I just had to keep faith in my small business that I was going to put all my time, energy and resources into it and that it’ll all work out.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My brand Labelmenude Swimwear is an e-commerce swimwear boutique that specializes in swimwear and resort wear. We’re known for our popular venom tinkini and what our company stands for. We stand for body positivity and helping women feel and look good in their bathing suits we want women to love their natural body and love their beach body. I’m young myself; I’m only 24 and it’s becoming very popular among my age group to surgically enhance your body so it’s really important that I preach this message that natural bodies are still cute. I’m most proud that I’m a young black college educated, female successful business owner because not a lot of people can say that especially in Baltimore. What sets me apart is my drive to constantly improve my business. I’m also making improvements and changes to satisfy customers and to give them the best customer experience and hopefully help them feel their best in their swimwear as well.

Let’s talk about our city – what do you love? What do you not love?
I love that our city has so many upcoming talented black creatives whether it’s photographers, artists, entrepreneurs or musicians. There’s so many of them and there so young and great at what they do they really make the city great. I dislike that a lot of people in our city feel like that because they’re from Baltimore, they’ll never make it big or they’ll never make it out of their situation. But I’ll say to all those people that feel like that to keep faith in whatever their passion and to keep working hard and everything will work out.

Contact Info:

Image Credits
Stewdiovisuals Juliadizy Photography

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