Today we’d like to introduce you to Maggie Delahoyde.
Hi Maggie, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started Lowery’s Dial in June of 2022, at a moment when life was forcing me in a new direction. I had just lost a major client and found myself asking what I actually wanted to build—what felt like me? Turns out the answer had always been there: I’ve long loved design, decorating, creating, and, of course, the thrill of a really good thrift find.
Around that time, I became friends with the owner of K. Aubrey Flowers, a local flower shop on King Street, who generously invited me to pop up with a small collection of vintage treasures. It was one of those simple “why not?” moments that ended up changing everything. Pieces sold, customers returned, and a little community began to form almost immediately.
What started as a small table of finds has since grown into a full storefront on King Street, which I opened last April. One year in, Lowery’s Dial has become more than just a shop—it’s a space for discovery, nostalgia, and connection. It continues to evolve, but at its heart, it’s still about the same thing it was on day one: finding beauty in old things and giving them a new life in someone else’s story.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
In a surprising way, it’s felt easier than I expected—but I think that’s because I never really set out with a grand plan to “open a shop.” It grew gradually, through a series of small, aligned steps. There’s been a strong inner clarity the whole time—a sense of this is what I’m supposed to be doing—and that instinct has guided a lot of my decisions.
That said, every creative business has its realities. For me, the biggest challenge has been the more structured, operational side—the numbers, the spreadsheets, the constant balancing act between buying and selling. You want to keep the shop feeling full and inspiring, but also make smart decisions so the business stays healthy behind the scenes.
There’s also a shift that happens when something becomes real in a daily, tangible way. Suddenly it’s not just an idea—it’s a space that needs to be stocked, styled, maintained, and open, day after day. That consistency can be a challenge.
And as the shop has grown, finding the right people to help carry it forward has been incredibly important. It’s not just about staffing—it’s about finding people who genuinely understand and care about the spirit of the shop. I’ve been very lucky in that regard to have incredible women who love Lowery’s Dial and show up for it in such a meaningful way.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
At its core, Lowery’s Dial is a curated vintage and home shop, but it’s also a bit of a feeling, and a lot of ME. I specialize in sourcing pieces that bring warmth, nostalgia, and personality into a home—things that feel layered, lived-in, and a little unexpected. You’ll find vintage décor, books, art, lamps, and small treasures, all chosen with a very specific point of view: nostalgic, cozy, and slightly whimsical.
I think what I’m most known for is the mix. It’s not overly precious or overly polished—it’s that balance of charm and character, where something classic can sit next to something playful and feel completely at home. I want people to walk in and feel like they’ve stepped into a space that tells a story, or maybe even reminds them of one. I try to make the shop not overly fluffy or expensive. I just find things I love and have more life to live.
What I’m most proud of is the community that’s grown around the shop. It’s become a place where people pop in, linger, bring friends back, and feel a sense of belonging. That was never something you can fully plan for, but it’s been the most meaningful part of the whole journey. It’s crazy how many friends I’ve made in “shop world”, all the regulars who pay attention and really care about our wellbeing.
What sets Lowery’s Dial apart is that it’s deeply personal. the name itself stems from a deep family history of beautiful things and nostalgic wit. Every piece is hand-selected, every display is intentional, and there’s a strong point of view behind it all—but it never takes itself too seriously. It’s about creating a space that feels both inspiring and approachable, where people feel free to mix old with new, be a little more playful, and ultimately create homes that feel like them.
We all have a different way of looking at and defining success. How do you define success?
Success, to me, has become much less about numbers and much more about how I get to spend my days. It still kind of amazes me that I’ve built a life where I wake up and go do something I genuinely love. A brick-and-mortar shop requires constant attention, but it doesn’t feel heavy—it feels like something I get to care for.
My sister Abby always says that the real measure of success isn’t money or title, but the amount of freedom you have in your life, and that’s always stuck with me. If someone walks into the shop and buys something I’ve thoughtfully picked out, it means this little world I’ve created is working—and it allows me to keep going out and finding more beautiful things, meeting more people, and continuing the cycle. I’m not building this to make millions. I’m building it to live a life that feels like mine. The freedom to follow what I love, to create something meaningful, and to still support myself in the process—that feels like success. And I don’t take for granted how rare that is.
Contact Info:
- Website: https://www.LowerysDial.com
- Instagram: @Lowerys_Dial
