Today we’d like to introduce you to London LeGrand.
Hi London, we’d love for you to start by introducing yourself.
Fashion has always been a passion of mine, ever since I was a little boy. LOL! My mother was THAT GIRL! She had SO many clothes—OMG! From here to there… bags, shoes, accessories… EVERYTHING! 😂
She was also a BIG thrift-store shopper back in the day, and I used to HATE it. I was always worried somebody I knew was going to see me and make fun of me. But my mother didn’t care. She took me every single time.
Little did I know, those thrift-store trips were shaping me.
I quickly started going through my mom’s clothes, picking out her outfits, styling my girlfriends for going out and back-to-school nights, making clothes, cutting up jeans and dresses… I was always creating something.
Getting dressed has always made me feel AMAZING. My mother always told me, “If you look good, you feel good.”
And honestly… I’ve carried that with me my whole life. ❤️✨
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Obstacles, of course, come and go every day. The 9-to-5 was never really a challenge for me… until recently.
I quit my job. Yep, I said it—I DID IT! And honestly, it felt good. 🙌🏾
It wasn’t an easy decision, but sometimes you have to recognize when something is taking more from you mentally and emotionally than it’s giving back. I knew it was time to choose ME, my peace, and the vision I have for my future.
I want to focus on building my own brand, creating something that’s truly mine, and walking in the purpose God has for me.
There will always be obstacles standing in your way, but I’ve learned that when you keep God first in everything you do, He’ll give you the strength, clarity, and courage to keep moving forward.
So here’s to new beginnings, taking risks, betting on yourself, and trusting the process. 🙏🏾✨
This chapter is different… and I’m ready for it. ❤️
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Fashion has been a passion of mine for as long as I can remember. It started when I was a little boy, watching my mother—who was truly THAT GIRL—put outfits together. She loved clothes, accessories, shoes, and especially thrift shopping. At the time, I didn’t understand it, but those experiences were quietly shaping my eye for fashion and creativity.
Today, fashion is more than just getting dressed for me—it’s a form of self-expression. I love styling, putting unexpected pieces together, mixing vintage with modern, and creating looks that feel authentic to the person wearing them. I’ve always had an eye for details and a natural ability to see the potential in a piece that someone else might overlook.
I’m especially proud of the fact that I’ve stayed true to that creative side of myself throughout the years. I’ve worked in different industries and experienced plenty of obstacles along the way, but I never lost that passion. Now, I’m at a point where I’m stepping away from the traditional 9-to-5 and putting more energy into building my own brand and creating something that is truly mine.
What sets me apart is that I don’t believe fashion has to follow a formula. I believe style should tell your story. Whether it’s thrifted, vintage, high-end, or something you found in a place nobody else thought to look, it’s about how you make it your own.
For me, fashion is confidence, creativity, and freedom. My mother always told me, “If you look good, you feel good,” and that’s something I’ve carried with me my entire life.
What do you like and dislike about the city?
What I love most about Baltimore is the people and the culture. There’s a real sense of character here that you don’t find everywhere. Baltimore has its own style, its own language, its own energy—and I love that. It’s a city full of creatives, entrepreneurs, artists, musicians, and people who genuinely care about building community. I think that’s what makes Baltimore so special.
What I like least is that sometimes Baltimore doesn’t get the recognition it deserves. There’s so much talent, creativity, and potential here, but I don’t always think we get the credit or opportunities that other cities receive. I would love to see more investment in our neighborhoods, more support for local creatives and small businesses, and more people celebrating what makes this city unique.
I’m proud to be from Baltimore, and I think there’s so much more to come from this city. We have the talent—we just have to continue creating the opportunities to let it shine.
Contact Info:
- TikTok: LondonLegrand86
