Today we’d like to introduce you to Juliana White.
Hi Juliana, we’d love for you to start by introducing yourself.
I have always been a photographer. When I was growing up, my mom’s favorite hobby was scrapbooking. Wherever we went, she followed behind with a camera, always making sure to capture the moment for later. Since my mom and I are so close, it only made sense that the thing I got in trouble for most growing up was stealing my mom’s camera and sneaking outside to take pictures of the neighbors garden. There was no doubt I had a huge passion for photography, so at age 14, I got a job at a local bakery and began saving up money to buy myself my very own DSLR. I bought a basic camera, a canon rebel t3l, and my photography adventures began.
I took that camera with me everywhere I could. I took it on vacation, on nature walks, to my friend’s house, to concerts, to dance practice, literally everywhere. When I was 16, I entered some of my photos in the Maryland State Fair competition. I remember being so excited when I won 2nd place for a photo I took of Ray Lewis at Raven’s super bowl parade. After graduating high school, I began taking photos of my best friend for her yoga blog. She gained a large following on Instagram that brought us paid opportunities. This was a major turning point for me because I hadn’t considered pursuing photography for work. This inspired me to start exploring other types of paid photography gigs like portraits, events, and product photography.
When I was young, being a photographer was not something I saw as a potential career. My family had always encouraged me to choose a more scientific field. I struggled to pick a major in college. I started with marine biology and ended up graduating in August of 2020 with a B.S in Psychology and a minor in Business Administration. It was only in November of 2019 that I officially decided I would pursue my photography as a business after I graduated college. I spent the fall and spring semesters creating a thorough business plan and marketing strategy. Unfortunately, COVID put everything on pause, but I am hopeful that things will continue to improve so we can return to normal. During quarantine, I started focusing more on nature and wildlife photography. I am extremely passionate about this form of photography. This is now how I spend the majority of my time shooting and am working on finding new ways to incorporate it into my business.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Absolutely not. There have been so many things I have struggled with-the biggest things being financial hardship and self-doubt. Camera equipment can get very expensive, very quickly and I always like to make sure that the investments I make will pay off. And even though I have been doing this for ten plus years now, I am completely self-taught and have no formal photography education. I think it is because of this that I constantly struggle with imposter syndrome and feeling like I’m not good enough to be doing what I do. This, on top of attempting to start a business while in college and working part-time and THEN a global pandemic… there has been nothing smooth about this road. But regardless of the ups and downs of the journey, it has been extremely rewarding. I have been able to see myself grow not only as a photographer but as a person too. I have so much pure joy for this art form that I will not let anything get in my way of being able to create.
Appreciate you sharing that. What else should we know about what you do?
I like to think of myself as an incredibly versatile photographer. My creativity and attention to detail allow me to capture any situation well; however, I definitely have my specialties. My most commonly requested service is in-home professional headshots. I will go to my client’s home and set up lights and a backdrop to take business headshots conveniently and affordably for them. When shooting for myself rather than a client, I like to showcase the natural beauty of the simple things I find in life. This shows through, especially in my nature and wildlife photography. In addition to this, I have a lot of experience with photographing yoga and dance. I did both of these things myself, which gives me the upper hand when working with models and getting the best shot possible.
Who else deserves credit in your story?
My friends and family have always been amazing support systems. It took a long time to get myself to the point where I felt confident enough to start a business, and there is no way I would have ever gotten there without the encouragement of my parents and grandparents. My friends have also been amazing supporters of my business, giving out my name wherever they can and even hiring me themselves. In addition to them, I owe a great thanks to all of the ladies at Dryland Salon in Baltimore, where I worked part-time throughout college. Not only did I get some great photo opportunities there, but I was also inspired daily by the amazing group of women I worked with. They helped me recognize so many of my strengths and taught me that I could be successful at whatever I put my heart into.
- Email: firstname.lastname@example.org
- Website: JulianaWhitePhotography.com
- Instagram: https://www.instagram.com/julianawhitephotography/
- Facebook: https://www.facebook.com/julianawhitephoto
- Yelp: https://www.yelp.com/biz/juliana-white-photography-baltimore
Photo of Juliana taken by Sarah Rose Fotos. All other photos by Juliana White Photography Yoga model- Ali Basye-Featherston Flower crown model- Sarah Rose Capparuccini