Today we’d like to introduce you to Leda Toussaint.
Hi Leda, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
All my ladies out there know how finicky our bodies and Lady parts can be. In full transparency, I was dealing with some personal lady part issues that wouldn’t go away. I tried all feminine hygiene products on the store shelves, but nothing seemed to work; these products worsened my situation! Talk about a shot to my confidence and self-esteem. So I decided to go on a womb wellness journey, taking a deep dive into detoxing my entire body, including my lady parts. During this detox, it came up that I needed to switch to a natural feminine wash. Because I had been burned before by other products (literally and figuratively), I decided to put my scientifically trained mind to work, and I created my all-natural feminine wash. GNTLE was born. So yeah. Initially, this was a self-serving journey, but ultimately, my mess became my message.
Today, our GNTLE mission is to provide access to better personal care, safe hygiene options, and a pathway to total well-being through our products and health and wellness education. GNTLE is a whole lifestyle!
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
A smooth road and healing journey can not co-exist. I started this journey with a huge hurdle. Honestly, this hurdle indicated that this journey of healing and entrepreneurship would not be easy. And I accepted that. I took on the challenge; I can remember two struggles I had early on; The first one was putting myself out there. Letting my followers know that I was struggling with my feminine health. I remember saying, “Who wants to hear about you and your yeast infection problems?” Listen, doubt, and fear showed up very early on in my journey. After multiple hypeman talks in the mirror, I did it anyway. Keep in mind that I had not even tried my product yet. I was being authentic with my story. Letting others know that I was suffering, I created something I thought would help. And you know what? Three women responded to my Instagram story, saying they were suffering too and would love to try it with me. OMG!! I was blown away. That moment showed me that I was not on an island by myself. There was a need for what I was about to do. The second struggle came shortly after the GNTLE inception. Even though there was a market for my natural feminine wash, it was not an easy thing to sell without educating my audience and breaking down taboo ideas about our bodies. I could not assume that all women knew how to properly clean and care for their lady bits, both internally and externally. Hell, I was 31 years old when I finally understood this. And that’s when GNTLE was born. So I created a weekly live streaming segment that I still have today—girl Talk Tuesday – a safe space for women to come together to talk about all things womanhood. I started by teaching women about our reproductive system and its glory. However, we have now evolved into conversing about the holistic woman – the emotional, mental, physical, and spiritual woman.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
GNTLE is an all-natural feminine care company I created from my vulvovaginal issues. I made a gentle and sophisticated feminine wash formula with four simple ingredients that all aid in a woman’s vulva cleansing and healing process. This is the first feminine wash on the market, and I’m damn proud of that! Most feminine hygiene products use hazardous chemical ingredients that can harm a woman’s vulva and body. Every ingredient in the GNLTE products is natural and hand-selected to bring our customers the safest care possible.
GNTLE natural feminine washes were created to give a triple vulva balancing effect while eliminating odor combined; the natural ingredients help balance the vulva’s natural moisture, pH, and good and bad bacteria. I specialize in helping women with sensitive and high-maintenance vulvas embrace their femininity and gain their confidence through GNTLE products. Some call me the “Vagina Lady.” LOL, I’ll take it! I have helped women with vulvar dermatitis, recurring yeast infections, bacterial vaginosis, excessive vaginal sweating, chronic vaginal dryness, and so on.
I’m most proud of the impact GNTLE has made thus far. Selling the product is wonderful, but my ultimate goal is to help dismantle the “taboo-ness” around the female body and assist women with becoming more comfortable with their bodies. It’s a win for me when I can change how a woman thinks about how she cares for herself and her Lady (vulva). I would love the audience to know that GNTLE is a black woman-owned feminine care company that sells all-natural feminine washes in two sizes; 1.7 oz (travel size) and 8.5 oz bottles, with monthly and bi-monthly subscriptions available. We are also looking to expand our natural products very soon.
Follow us on Instagram at @gntleladywash. I host a weekly Instagram Live segment called Girl Talk Tuesday at 8 pm EST. I’m always there answering questions about our bodies and our products. Lastly, I’m excited to announce that WE ARE ON AMAZON! So head over to Amazon and type in GNTLE, and make your purchase. GNTLE is a lifestyle. It’s not just a brand or company, but a message to all women to adopt a lifestyle of treating ourselves better. We deserve it.
Is there any advice you’d like to share with our readers who might just be starting?
Wow. There are so many, but here are a few I wish had told me from the beginning.
1. Start. None of us knows what we are doing. As entrepreneurs, we are figuring everything out as we go. When you’re passionate about what you are doing, the people with the correct information always show up.
2. Look to make an impact and not money. Money is currency, and it flows with people. When you impact people, money is inevitable.
3. Trust yourself and your ideas. You don’t need as much validation as you think.
4. Be GNTLE with yourself (pun intended but not lol). As an entrepreneur, you will mess up a lot. It’s part of the journey. Keep this in your mind, and be kind to yourself.
- 1.7 oz GNTLE Feminine Wash | $15
- 1.7 oz GNTLE Feminine Wash Subscriptions | $15
- 8.5 oz GNTLE Feminine Wash | $40
- 8.5 oz GNTLE Feminine Wash Subscriptions | $35
- Products available on Amazon ($17-42)
- Website: https://www.gntlewash.com
- Instagram: https://www.instagram.com/gntleladywash/
- Facebook: https://www.facebook.com/gntleladywash/
Crystale | Eye Imagery Studios | @eyeimagery (instagram)