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Community Highlights: Meet Kaidey Baer of KBaer Beauty

Today we’d like to introduce you to Kaidey Baer.

Kaidey, we appreciate you taking the time to share your story with us today. Where does your story begin?
After high school, in 2017, I moved to Georgia to attend esthetics school in Atlanta after seeing how successful my aunt’s med spa was. After a little bit, my mental health worsened, so I decided to start online college and move home. That next summer in 2018, I applied to universities up and down the east coast and transferred to the University of South Carolina in the fall. After a semester of driving home every weekend, I moved to Towson University the following semester. Fast forward 4.5 years, and I graduated in December 2021 with a BS in Psych and a minor in family studies. After graduation, I decided what I wanted to get my master’s in. As I was getting my brows done one day in January, Crystal, the owner of The Browtender Studio, was telling me about the second location she was opening called The Studio 2. She told me how she would be willing to hire a massage therapist. This got me thinking. After leaving my appointment, I looked around at different massage therapy schools in the area. I found Aveda and inquired. They had said they didn’t have the massage program anymore because of covid. So I thought, “Why not esthetics again?” I started the program in February 2022. In March, I did multiple pieces of training for eyelash extensions and permanent makeup.

I figured I could become certified, make some money, and build clientele while still in school. I had reached out to Crystal to see if there was a bed to rent in Studio 2. I was fortunate to get a space! In Studio 2, I now run my business, KBaer Beauty, doing eyelash extensions and permanent makeup. Between renting and finishing school, I was also training to be a new esthetician and The Browtender Studio. I am currently still training and will be until I pass my state boards and am fully licensed. Once I’m licensed, I’ll be a part-time esthetician at The Studio and still run my own business at The Studio 2! If it weren’t for the inspiration to go to esthetics school and to see my Aunts succeed at her med spa in Atlanta, the encouragement from my parents, and the guidance and mentorship from Crystal, I would not be where I am today without any of them.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Being indecisive has always made my ventures more challenging. During college, I struggled with deciding what exactly I wanted to do, which prompted many major changes and a few transfers. In the back of my mind, I always wondered if I should’ve stayed and finished esthetics school the first time. Looking back, I am so glad I got a degree and went to Aveda, closer to home. Throughout my whole journey, however, I always had support from my parents.

We’ve been impressed with KBaer Beauty, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
When I found out I was going to be renting a bed in Studio 2, I immediately filed an LLC for my Business, KBaer Beauty. Within my business, I do lash extensions and permanent makeup. I currently offer classic, hybrid, and volume sets of extensions. I also offer permanent makeup for brows. This includes powder brows, micro-bladed brows, or combination brows. One thing that sets me apart is that I’m dedicated to doing my best work for clients, even though I’m relatively new to the beauty industry. I hope to expand permanent makeup to lip blushing and eyeliner eventually. I also have the advantage of being a soon-to-be licensed esthetician, which gives me more knowledge about the skin. People will also have the advantage of booking other services with me at The Browtender Studio once I’m officially licensed.

Any advice for finding a mentor or networking in general?
Social media has been one of the best places for me to find mentors. I discovered Crystal, the Browtender, through social media and became a client of hers last July. She has since become a mentor to me in the world of esthetics. I also found mentors within the training I’ve taken, who I discovered through social media. By taking classes with different people, they have been available to answer any questions I have regarding lashes or permanent makeup.


  • Full Lash Extension Sets: $85-95
  • Permanent Makeup on Brows: $150-$165

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