Today we’d like to introduce you to Joy Cato.
Joy, we appreciate you taking the time to share your story with us today. Where does your story begin?
In college, I became increasingly aware of my lack of community as a Black twenty-something-year-old Christian woman. For years, I couldn’t find a place that made me feel supported and acknowledged for who I am. During those 4 years, I experienced severe depression, anxiety, loneliness, and low self-esteem. In my weakest moments, God implanted into my heart to build a lifestlye guide for millennial and Gen Z Christian women that showcases a diverse range of women.
In March 2020, I launched ABIDE, a digital guide to help women translate faith into a lifestyle. Since then, trying to build a solid business foundation has been tough. My journalism degree taught me how to work for a magazine not how to start one. Moreover, the depression and self-doubt that crippled me in college still hovered over my life and made it difficult to put in the continuous work needed to build a company.
In spite of the ups and downs, we recently released our “Home” Issue, which I like to call our best issue yet. In this issue, we transitioned to a digitally interactive format that propels a new era of magazine design.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
1.) In college, I suffered from severe depression, anxiety, loneliness, and low self-esteem.
These obstacles made it hard to get out of bed and take a shower let alone start a company from nothing. For years, I allowed my depression to tell me what I could and could not do. Depression became my glass ceiling. I’ve had to surrender the little bit of confidence and work ethic I had left to God. Over the years, He has continued to multiply my capabilities to build ABIDE.
2.) Starting a company takes money, which I had very little. I spent 80% of each paycheck to finance ABIDE while seeing little to no money back. After a while in this cycle, I felt tapped out financially and mentally. But, looking back, I can say God has been providing the money, content, and talent to create each issue.
As you know, we’re big fans of ABIDE Magazine. For our readers who might not be as familiar what can you tell them about the brand?
ABIDE Magazine, founded in 2020 by EIC Joy Cato, is a digital magazine created for young Christian women to help translate their faith into a lifestyle. We place faith in the context of wellness, style, beauty, relationships, money and career, and general lifestyle for the millennial woman.
We serve your career… your style… your wellness… your lifestyle… all with God as the foundation. Because we truly believe the best way to live your best life is by abiding in Christ in everything you do.
We share the gospel in unconventional ways while never distorting God’s word.
We’re helping to revolutionize the magazine industry by presenting our magazine in a digitally interactive format with the help of Being Design Creatives (https://www.
Visit www.abidemag.org to subscribe to our quarterly magazine, sign up for our Good News Newsletter and read our weekly blog articles as a guide for Christian women in their everyday lives.
What do you like best about our city? What do you like least?
This is where I grew up. It’s where all my closest loved ones are. It’s where all my most precious memories live. I love exploring different corners of this city with my family or just enjoying each other’s company in our home.
I also like that Baltimore can feel like a bustling city and a quaint town depending on where you are.
- 1 yr. Magazine Subscription is $18
- A single mag Issue is $5
- Website: www.abidemag.org
- Instagram: https://www.instagram.com/abide.magazine/
- Facebook: https://www.facebook.com/abidemag
- Preview the Home Issue: https://abidemagonline.com/issue3/
Ayo Stephens, Thomas Kirk, Charles Cato, Jr., MUAs: Cyndi Oshodi, Zsazsa (@legallybeat), Cover Designers: Rosanna Mollett, Dara Olagbami, Hair Artist: Zaria Lewis, and Stylist: Crystal Williams