Today we’d like to introduce you to Duane Cheers.
Hi Duane, please kick things off for us with an introduction to yourself and your story.
My passion for Everything Legendary started because of my mother’s illness 35 years ago, she was diagnosed with Lupus. Due to the illness, she decided to change her diet to become a strict vegan. For 30 years she has preached to me the importance of a healthy diet.
The Ah-ha for me was shopping in the grocery store one day with my mother and mentioned to me that she really wanted a plant-based burger but none of them really tasted flavorful or had the right texture. At that moment, a light went off in my head. I had been in vegan space for 30 years so I knew exactly what she was talking about. I immediately called my friend and now co-owner and President Danita Claytor and we started to put together a plan. I then reached out to Vincent Parker who has been my best friend since high school.
We started doing research and figuring out how we can enter the space. On June 7 2019 after months of research and development, we had our first tasting. Everyone loved the product that day. Then we started doing pop up every Wednesday.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road definitely wasn’t smooth. Funding was a big problem and then we got hit with the pandemic. We were actually thinking about opening a restaurant before the pandemic but Vince was totally against it. He kept saying we are a manufacture of plant-based products so why to limit ourselves to a location.
When the pandemic hit we shifted to an online service and failed miserably. The postal service was just overwhelmed with everyone in the world switching to e-commerce. Packages were constantly late and the food kept showing up to people spoiled. One night I was watching shark tank and the commercial came on, that gave directions on how to apply to shark Tank. I called Vince and Danita immediately. Vince and I worked on the application for three days straight.
A few months later I got a call from one of the producers and the process began. We went on Shark Tank and got a deal with Mark Cuban. Season 12 Episode 15.
Appreciate you sharing that. What should we know about Everything Legendary?
Everything Legendary Produces the Best Plant-Based Products in the world. Our products are created by a chef and not a scientist. Our products are flavorful and healthy. We are currently sold in over 1200 doors. We have partnerships with Target, Safeway, Acme Markets, Giant, Kings Market, and Balducci’s. This fall we will be entering Kroger- Ralph’s division in California and Publix. Our products are sold in 31 states and we also ship nationwide.
Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
My favorite book is Steve Jobs- A biography. Steve Jobs will always be my favorite founder. I don’t really listen to podcasts or read blogs. I stay locked in and focus on Everything Legendary at all times.
- Website: www.golegendary.com
- Instagram: @go_legendary