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Check Out John Tyler’s Story

Today we’d like to introduce you to John Tyler. 

Hi John, can you tell us how your journey started?
My story started in Baltimore, MD in 4th grade when Guitar Hero 3 came out. I became obsessed with the game which led me to learn guitar, which led me to form a band and play at the 5th grade Talent Show. Getting a standing ovation from 200 people cheering us on made me realize that music is what I wanted to do for the rest of my life. 

Middle School is when I started writing songs and when I learned how to self-produce. This led to me creating a series of albums, EPs, and mixed tapes that would be released over the next decade. Through this process, I also learned how to write music to film and jingles. 

By high school, I was producing music for artists from New York to London, playing shows at festivals, like Baltimore’s Artscape, and working with companies like Bloomberg Philanthropies and Maryland Public Television. Also, while in high school, I started the Love Groove Music Festival. Love Groove was created to provide compensated performance opportunities for young artists at professional venues. Another key part of Love Groove is that it is designed to put multiple genres all on one stage. Over the last five years, we have expanded to art and education and we are now partnered with Baltimore Center Stage and plan to provide opportunities for all art mediums in the city. To date, 168 performing and visual artists have participated in the festivals. 

I am currently about to release a new music project, “Free Spirit” along with a three-city tour and documentary in January. I also will be announcing my new business, Love Groove Entertainment, which serves as a record label, a festival, and education and outreach for artists, particularly for high school students. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
Some of the challenges I struggled with were community acceptance. I didn’t fit in with black kids or white kids and was lost for a long time. Plus, many of my peers hated my music in how I would mix genres together like, hip hop, jazz, rock, punk, blues & alternative. So, it took a lot of growing within myself to find myself and my audience. I also dealt with racism and death of close friends which I talked about in my 2019 EP – “No Color.” 

Another struggle was money. Being a musician and Festival owner requires a lot of money to get things done from creating the product and all of the various expenses that come with that to marketing. Also, learning how to budget things out on a small budget was crucial. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m an artist, multi-instrumentalist, multi-genre producer & songwriter, entrepreneur, and curator. 

I believe that one of the things that sets me apart is I play multiple instruments which allows me to add a level of musical creativity to projects. I also can record and mix artists and music. Additionally, I like to take time to really understand artists and what their vision is all about while still being able to add my own style. 

When it comes to my personal music, I love creating a new world. With my upcoming project, “Free Spirit”, it’s a new world when you listen to the music, watch the videos, and come to Shows. 

I am most proud of how many artists I have helped with being an artist myself. With Love Groove Entertainment, I look forward to helping even more. 

We’d love to hear about how you think about risk-taking?
That’s all I do! There was no blueprint on everything I am trying to do, so mostly everything I have done has been trial & error, regardless on whether I was scared or not. 

One risk that I can share is Love Groove Music Festival 3 (Fall 2020). We had to shift gears because of the pandemic and we also had very little funds. We were not able to have the crowd we wanted so we livestreamed, but even with livestreaming, we were limited to the number of artists in the room and techs behind the scenes. All artists had to be scheduled to come in, get sound checked, perform, and leave. Then we would prep for the next. We had to be overprotective for everyone’s safety and yet, we never livestreamed before. We also scrambled to raise funds and I was very concerned throughout the planning up and including the night of the show. It was a risk we took for the sake of keeping our craft going and it paid off. 

Ultimately, Love Groove as a whole was a risk, from booking artists from various genres which at the time, did not like each other, spending all my money on the business with a chance of not making anything back, and risk on my mental health – being overwhelmed with responsibilities and projects. But I’ve learned balance things better and have had a whole lot of trials and errors and realize there will be more! 

Contact Info:

Image Credits
Micah E. Wood
Gustavo Marinho
Brandon Armstrong
Lia Latty
Zen Spencer
Jarett Loeffler
Akia Jones

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