Alisia Amor shared their story and experiences with us recently and you can find our conversation below.
Alisia , really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What is something outside of work that is bringing you joy lately?
Lately, the thing bringing me the most joy is being present as a mom and wife. Watching my son grow, learn, and discover the world in his own little way has been such a gift. It is the everyday moments like family walks, messy snack times, and hearing him try new words that remind me why I work so hard. I am also incredibly grateful for the support I receive from my husband. His encouragement makes it possible for me to pursue my career while showing up fully for our family. Balancing motherhood, marriage, and my work is not always easy, but this season of life has taught me how to slow down and truly appreciate the beauty in the small things.
Can you briefly introduce yourself and share what makes you or your brand unique?
I am Alisia Amor, a Creative Director of Beauty with a focus on leading and curating beauty teams composed of both hair and makeup artists for editorial, runway, and brand campaigns. My work centers on building teams that deliver polished, intentional beauty aligned with the creative vision of each project. I have led hair teams for New York Fashion Week, DreamWalk Fashion Show, and the Harbor East Fashion Show through my own beauty team, and collaborated with brands like Lululemon, Anthropologie, and J.Crew.
I am currently the Director of Beauty for REVO Magazine and have served as a Professional Beauty Association Beacon Mentor. I have also had the opportunity to work as part of the Axel Vasquez Beauty Team at Miami Swim Week and trained under Kia Sterling’s Creative Team at Philly Fashion Week. My career has evolved from behind the chair to a focus on leadership, creative direction, and mentorship within the beauty industry.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who taught you the most about work?
Two people immediately come to mind when I think about who has taught me the most about work. My husband and my mentor, Kia Sterling.
My husband has been my biggest supporter behind the scenes. He is the one who constantly pushes me to think bigger when it comes to operations, branding myself, and taking smart risks. His belief in me is what gives me the confidence to keep evolving, even when I doubt myself. He has helped me see my work through a more strategic lens and reminds me to approach my career like the business it is.
On the creative side, Kia Sterling has been my go-to for all things editorial. She’s helped shape how I lead teams, how I move in the industry, and how I make decisions that keep me aligned with my long-term goals. Kia has been both a sounding board and a source of wisdom, and I’m incredibly grateful for the guidance she continues to offer.
Together, they’ve shaped how I approach work from both a creative and business perspective.
Was there ever a time you almost gave up?
I would not say there was a time I wanted to give up, but there was a time I had to make a really hard decision to walk away from something stable and familiar in order to pursue what I was truly passionate about. Leaving the salon world and stepping away from working behind the chair was one of the biggest shifts in my career. For so long, that was my comfort zone. I had built a steady career in salons, moved through leadership roles, and even managed teams, but deep down, I knew my heart was in editorial work, creative direction, and building beauty teams for fashion and brand projects.
It was not easy to walk away from something I was good at and had built over years, but I knew staying would have been choosing comfort over growth. Instead of giving up, I chose to lean into the unknown and create something new for myself. That decision has opened doors I never could have imagined and allowed me to fully step into my purpose in this industry.
Sure, so let’s go deeper into your values and how you think. What’s a belief or project you’re committed to, no matter how long it takes?
I am committed to the belief that beauty leadership should be collaborative, intentional, and rooted in mentorship. I have seen how much stronger this industry becomes when artists are empowered, supported, and given space to grow. Through the teams I build and my work with REVO Magazine, I will continue to create spaces where artists feel valued and inspired to do their best work.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you retired tomorrow, what would your customers miss most?
If I retired tomorrow, I think my clients and teams would miss the energy I bring to every project. I show up with positivity, professionalism, and a calm presence that helps models feel relaxed and helps the beauty team feel confident to do their best work.
People trust me to lead with intention and create an environment where everyone feels supported and valued. Whether it is backstage, on set, or during a creative collaboration, I focus on more than just the final look. I care about the experience, the energy in the room, and bringing out the best in everyone involved.
Contact Info:
- Website: https://alisiaamor.com/
- Instagram: https://www.instagram.com/alisiaamor?igsh=aTE0dnZyaDE1aHJp
- Facebook: https://www.facebook.com/share/1Ew4kknbPU/?mibextid=wwXIfr
