Today we’d like to introduce you to Sofia Vidal.
Hi Sofia, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I have always been a creative soul. I went to college for illustration and fine arts. I wanted to become a book illustrator. However, I had to take a photography course and I had an amazing teacher who gave me my first camera and changed my life.
After, that I ended up enjoying photography more. I got a job as a team manager and photographer at a small black-owned photography company in Baltimore called J.McLean Photography. I learned a lot there and really enjoyed it. Later, I teamed up with some old friends who wanted to make a short film.
That’s when I learned to become a producer. I met an amazing soul named Jenahye Johnson who taught me everything I needed to know about production. I got a job at Under Armour. I produced there for a year then moved to New York where I now produce for 4 different brands.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Definitely has not been a smooth road. I learned a lot of lessons along the way. I had my whole life planned out in college and then suddenly after meeting certain people it changed for the better.
I had to learn to not plan everything so much because plans will change. I learned to have thicker skin. Production is a tough industry. Being a producer is a lot of work, I have to wear many hats and deal with a lot of different personalities. I think the biggest struggle for me was knowing when to take a break and take care of myself.
I am a workaholic and will work all day every day. Having a work-life balance was really hard for me. Some days it still is, but moving to NY and being around my family has helped.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a Producer. I put together photo and video productions for brands.
So when you are online shopping and all those photos you see of the model standing with a white background with all those views that help you determine if you want to purchase something or not, I put together those shoots. I also do productions for editorial and campaigns.
I am very proud of how far I have come since college and how independent I have become. A lot of people know me for my bubbly personality and the fun vibe I bring onto the set. Since there is so much that goes into production and it can be super stressful, I do my best to bring positive energy to set and keep everyone in a good mood.
Do you have any advice for those looking to network or find a mentor?
The best way to get into any creative industry is to just do it. A lot of what I know now, I would have not learned in school. Experience is the best teacher.
If you know someone who does something you would like to do, just talk to them and ask them for advice or ask them to mentor you. In this creative industry, you have to talk to people, you have to put yourself out there.
I have a lot of social anxiety but I think being a producer really helps me get over that because I have to talk to people I don’t know all the time but that’s how you network. Always be yourself, be real and go for it.
- Instagram: @by.sofiavidal