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Rising Stars: Meet Shawn Superior

Today we’d like to introduce you to Shawn Superior.

Hi Shawn, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
As a youth, I always loved designer fashion. I enjoyed going shopping and wearing the new designer clothes I purchased.

As I got older, I started thinking of my own creative designs and decided I wanted to be in the fashion world. I started SuperiorLuxuryStyle®️ in 2014. I describe SuperiorLuxuryStyle®️ as a lifestyle brand.

In 2015 SLS was available at NextLevelFashions 3029 Greenmount Ave.

Soon afterwards, I started presenting my brand at fashion shows and different events. I look forward to creating more designs and expanding my brand.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting out in the fashion world hasn’t been totally easy for me because I had to do a lot of marketing and promoting to create some brand recognition in the city. In addition to trying to build support in the beginning, we had to deal with the shutdown of the city during the pandemic.

The shutdown affected sales but I’m hopeful things will get better soon.

Can you tell our readers more about what you do and what you think sets you apart from others?
Prior to starting the brand, I worked with juveniles and recently retired from the State Of Maryland. Working with juveniles gave me the opportunity to mentor and counsel young men with the hopes that one day they will be productive, successful men in the community.

If we knew you growing up, how would we have described you?
Growing up in West Baltimore, I saw people struggling to provide for themselves and their family as well as those who graduated and went on to have good jobs that put them in better financial positions. Seeing this helped me make choices that would be very beneficial in life. Attending community college and working for the State put me on the right path to be able to make money that I later used to start the business.

Contact Info:

  • Email:
  • Instagram: ShawnSuperior SuperiorLuxuryStyle
  • Facebook: ShawnSuperior SuperiorLuxuryStyle
  • Twitter: ShawnSuperior
  • Youtube: ShawnSuperior

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