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Rising Stars: Meet Keyetta Wallace

Today we’d like to introduce you to Keyetta Wallace.

Hi Keyetta, please kick things off for us with an introduction to yourself and your story.
I’m a Mompreneur, (a mom of 2 Kayla & Kayden and an entrepreneur)Master Brow Artist & Lash Technician and Owner of Blink 2X Lashes LLC. I am a born & raised Baltimorean. I grew up in East Baltimore, where I attended Harford Heights Elementary, Lombard Middle, and Graduated from Mergenthaler Vo-Tech High school in 2005. In middle school my dad was murder by my cousin. The effect of that still lives with me. Shortly after my dads death my mom sent me to counseling where other girls my age lost their dads. One day we did a session on beauty and how we see ourselves with a Mary Kay consultant. She explained to use that when you look good you feel good. That stuck with me. She asked for a volunteer and picked me. I was always over the top girly and love all things pink & purple however that session made me want to help others look good & feel good. As I helped put lip gloss and mascara in my other sisters in the group I felt a a passion come over me.

I’ve always had a love for beauty. I grew up in the hair salon where I would consistently see my godmother making women cry with her finished hairstyles. I would get my hair done every weekend and it always lifted my spirits. My grandmother is the mother at the church who doesn’t wear the same thing twice.

So growing up around women like them, I knew I wanted to lift women’s spirits, but on my own path. I took a Master Brow Artist course from a well know Brown Artist located in GA. I took her course because of her background in the brow industry and because her previous employer was THEE Anastasia Soare created the founder of Anastasia Beverly Hills.

After taking the course I began to educate myself more, and added Licensed Lash Technician. The expression I see on women’s faces after their appointment is what I felt as I would get up from my godmother’s styling chair or the feeling I got watching my grandmother get dressed for church. Like I could conquer the world!! Lol.

I found to love it more and wanted more and this part of my journey is just beginning. I can’t say where I’m at is here because there is so much more to come.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
My 1st obstacle was believing in myself and accepting help. Ive had some many things in my life go wrong that I’ve always self doubt myself. Loosing my father by the hands of a family member molded me not to trust people and if you can’t trust family who can you trust. So when others would compliment my work I did trust their world. When they would offer to help I didn’t accept it. I thought I could do it all alone. Although I did do it alone I can tell you it was more tiring and more exhausting than if I would have accepted help.

The 2nd challenge I have faced was deciding to leave my full-time job at MTA as an executive assistant to the director of Field Supervision or to take my business full time. Again, I’m a mom so I was scared as heck. I’ve been homeless before, I’ve had a fire and lost everything to my name so leaving my job I was determined to never have my kids in a hotel again unless it was for vacation.

There have been days I didn’t sleep because I would be up researching and constructing. There have been times when I felt bad when I couldn’t pour into my business as much as I’d like because my kids have needs I must supply. I would battle back and forth with myself about not being where I know I should be. I have always been my own worst critic. However, I have learned to be gentle with myself.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a Master brow artist & licensed Lash Technician. I specialize in lash extensions. I am most proud of my brow techniques. I take time and pride in your brows to ensure the health and appearance of the brows. What set me apart is that I understand brows, hair growth & the shapes for facial structures.

I have added body waxing to my focus. The art of waxing is better for the skin than shaving. The results are amazing and smooth and last longer than shaving.

Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Working for yourself is a risk in itself, but who’d you rather bet it all on?? Working for someone else dream or for your own! I’d always choose to risk it all on myself.

When you have the chance, can you please email me your response to the question – Who else deserves credit – have you had mentors, supporters, cheerleaders, advocates, clients or teammates that have played a big role in your success or the success of the business? If so –who are they and what role did they plan / how did they help

I’d like to thank my kids for always believing in me and being the most amazing kids in the world. My daughter has help my business with shipping to scheduling appointments and emails. I would like to thank my grandmother for being my support and my inspiration. My friends who support me and believe in my business. I would like to thank my Tiffani for always telling me I can and I will. Thank you for always being my biggest cheerleader. And because I am nothing without God. I give all thanks, glory and praises to him.


  • Brow Service $55
  • Classic Lash $100
  • Hybrid $120

Contact Info:

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