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Rising Stars: Meet April Cook

Today we’d like to introduce you to April Cook. 

Hi April, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
From a young age, I’ve been a student of purpose, always seeking the answer to the all-encompassing question – “why?”. Fortunately, I discovered my passion and gift for styling hair at a young age, 10 years old to be exact. That led me on a path to open up my own salon, April Cook Salon LLC. As I grew older, I realized my purpose was related to my gift but was much bigger than hair. Styling hair has allowed me to connect with people in a way that sparks joy in my life as well as others. Through conversation and understanding, I have helped clients gain clarity on various topics while receiving hair services. Knowing that my clients leave feeling better than they came (and in more ways than one!), I am able to sit comfortably in my purpose. Understanding why I exists has helped me navigate the ebbs and flows of life with clarity and intention. My purpose gives me a sense of direction. 

Knowing that people often struggle to find purpose in their lives, I felt led and called to assist others to learn their ‘why’. That helped me create the platform “Purpose OVA Everything” (POE) in 2020 to fulfill that calling. The laid-back-and-lived-in POE apparel line provides customers with an opportunity to explore their purpose, question their journey, and find a sense of direction that adds incremental meaning to their lives. My goal for the brand is to spark conversations that answer questions such as “Why do I exist? What am I good at? What do I love to do? What is my passion? What is my thing? What is my why”? Yup, that’s where I thrive. 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Life’s path is not always linear, and neither is the road to purpose. Just because you know what you want to do, doesn’t mean everything immediately falls in line. You can have clear vision, but it still takes time to get where you are trying to be. 

All in the past 14 years, I choose a career where I stand all day, only to break my ankle, took time off from college to save money, opened a salon space only to close it 2 years later for reasons beyond my control, and moved all my salon stuff in a storage unit for 5 years. I faced racism while looking for new salon spaces to occupy, and at times, barely had the drive to keep pushing, but I did thanks to God and my village. Talk about taking steps back, and somehow, I still managed to gain new clients and maintain business. 

When Covid-19 hit, Cook Salon was closed for a little over 2 1/2 months, and I launched Purpose Ova Everything apparel line. That time off also gave me the drive to look for a new salon space. I am in the process of opening up April Cook Salon Suites, which is bigger than I ever imagined. I’ve learned that obstacles and challenges only make you stronger and more persistent to pursue your wildest dreams! 

Appreciate you sharing that. What else should we know about what you do?
My love to help and inspire people really sets me apart. I am intentional about everything I do. From servicing clients to my Purpose Chats, I love to make people feel like they can keep going. It fills me with drive and passion. 

Is there something surprising that you feel even people who know you might not know about?
I actually hated getting my hair done as a kid, literally kicking and screaming into my destiny. Who knew I’d become a licensed senior cosmetologist. 

Contact Info:


Image Credits

One Accord Productions
Jendayi Asha Creative

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