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Rising Stars: Meet Antoinette Simms

Today we’d like to introduce you to Antoinette Simms.

Antoinette, we appreciate you taking the time to share your story with us today. Where does your story begin?
For years I have always searched for sites and in stores for things like shirts, jackets, hoodies, or other items that are cultural. I would find a lot of sites and stores that have some of our sayings or pictures on them but not many of them ever really making me feel like oh yeah, I have to have that.

When I do find stores locally the cultural pieces were never in the store consistently. I started creating back in 2017 under the brand name Noble Luxe and since then I have had to stop and start over again because I ran into so many issues with technical problems, financial issues, and some of my family that are dear to me passing away it took a major toll on me. I ran the site for a year while working full time which I am still doing and being a wife and mother of three keep me extremely busy. Which I am now a mother of four beautiful children my last being born in 2022. After stopping in 2018 because of the challenges I was facing, I still couldn’t stop this passion to create the black cultural brand so I started to create again in 2020. I have a binder full of my work that I can’t wait for the world to wear and use my pieces. I have a strong faith in God and I think he has called me for this and this time I’m not stopping!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has not been a smooth road I still come into many roadblocks because I don’t have someone in my corner who has done this before and can guide me. Some of the struggles that I face are financial issues, marketing, technical, and at times just flat-out tired because I am a mother and wife and I also work full-time. But God steps in and gives me a little push to keep going. It’s not easy, not one bit but it’s worth it. I am still running into issues with all of those things but the more I read and research the more I am learning along the way.

Appreciate you sharing that. What else should we know about what you do?
I specialize in clothing and other items for the black culture that can be seen and worn by people so that we are able to see not only ourselves but also things that we love that are in the mainstream current and past. What sets me apart from other cultural brands is I like to design pieces that are not only spiritual or not only cultural but also you will find some bold, confident, prideful, cute, sexy and factual. As you scroll on Noble Luxe website, I hope you find pieces that just resonate with you. I pray that my designs speak for themselves and when you wear them they allow you to truly be you and speak things that you feel when you wear them.

I am most proud of my gift and passion to share my gift with others. I am also most proud that God chose me out of all the people in the world to have this gift a gift that can be shared with others. You see media had a way of pushing stereotypes with images that don’t reflect who most of us truly are and I would like to be a part of the positive outlets that shows who we are and how we feel and also pay homage to some of the positive people of past and present with my creations.

What would you say have been one of the most important lessons you’ve learned?
I have learned to work smarter and not harder, I also learned this is very personal for me. I also started off buying courses and getting advice from other outside sources who wanted me to change everything about what I had on paper and in my heart to create. So, following their direction I started working really hard trying to develop what I thought would be pleasing to those who were marketers and changing to what was “in” at the time, and anything else they would say to do. But when I started to do that I also started to notice that I wasn’t being true to me and my vision, my goals and my gift. I deleted all that work and took out those pages in my binder and started from scratch again. I think the most important lesson so far was to stay true to myself we can lose our way and lose sight of what’s important if we don’t do so.

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