Today we’d like to introduce you to Stefani M.C. Janelli.
Hi Stefani, so excited to have you with us today. What can you tell us about your story?
My name is Stefani Marie Clare Janelli, writer, musician, and coffee enthusiast.
I’ve always been very passionate about two things; music and writing. While in high school, my band director once suggested I combine both of those and write for a music publication like Rolling Stone, and I loved that idea, and it stayed in the back of my mind constantly. After graduation, I attended Morris County Community College, where I studied guitar and musical performance before transferring to Ramapo College of New Jersey to study the music industry and music studies. Here, I was presented with my final task of senior year, our capstone project. And that’s when I remembered my high-school band director. I thought, why don’t I make my own Rolling Stone-inspired blog where I can discuss music, interview artists, and curate playlists. And that was the start of The Music Insight Column, also known as, The MIC. A place that began as a space to discuss anything music, blossomed into a platform to highlight independent and emerging artists while showcasing their talent and giving them a place to be discovered. The MIC has grown exponentially and internationally within the past year, focusing on many NJ-based artists while covering acts from as far as England and Italy. And just recently, The MIC released our first Youtube series called “On The MIC,” where you can watch exclusive performances of your favorite indie artists only found on The MIC’s Youtube channel.
While I also work in artist development roles, closely working with artists to craft their brand and sound, The MIC is by far the most rewarding.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not. I’ve learned that self-sufficiency is vital, especially in a creative field. Starting from scratch, building a brand, a platform, and a website is not easy, especially with little to no budget. It’s not enough to create an Instagram page; you must also learn how to create digital media, edit videos, maintain a website, and constantly create content. I continue to learn new things and grow every day.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am the founder and blogger for the music blog, The Music Insight Column, also known as The MIC. Through interviews, song and album reviews, and playlist curation, The MIC is dedicated to highlighting independent and emerging artists.
I am most proud of The MIC. While it started as a place just to discuss anything about music, I found a community within independent artists who have a need and appreciation for my work. Last month we released our first Youtube series, “On The MIC.”I know next to nothing about filming content and editing videos. Still, I know how important video content is now and knew that this would be another great way to spotlight artists and physically showcase their music. So I figured it out, and I look forward to learning more about filming content. Shortly after that release, we began offering a la carte artist services. For example, biography writing and electronic press kit building are vital when you’re an artist looking to be booked for a live show or press, so offering these services checks one thing off the list for very busy independent musicians.
I find that what sets me apart from other music blogs is my time. When artists submit music to be reviewed, I take a lot of time listening repeatedly. I appreciate the time and effort that they put into their art, and I think it is necessary as someone who will talk about it to understand their story and know about the music I will be discussing. I believe also connecting with the artists is key. It’s more than reposting their songs; it’s about building a community.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
With no risk, there is no reward. Although I would never categorize myself as risk-taking, it was and is a risk when I think about The MIC. Perhaps not initially, but when I decided to continue to grow the brand as a place for indie artists, that’s when it became a risk. To invest your own money in something that may not have any immediate return on investment is very scary. But realizing you’re in the driver’s seat, and your success will go as far as you have the drive and perseverance, it becomes more of a relief.
- Email: email@example.com
- Website: https://www.themicnj.com/
- Instagram: https://www.instagram.com/themicnj/
- Facebook: https://www.facebook.com/theMICnj
- Twitter: https://twitter.com/themicnj
- Youtube: https://www.youtube.com/channel/UCltnC7M8HL4IsZ68oB0khFA
- Other: https://linktr.ee/themicnj
William Crump of Crump Media Works (personal photo)
Stefani M.C. Janelli