Today we’d like to introduce you to Shayla Eoff.
Hi Shayla, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started working at 15, for Rita’s Water Ice, at 20, I got my first job in cosmetic retail, I always worked full time and ran my business as a freelance makeup artist.
In 2016, after working for several different high-end cosmetics brands, Estee Lauder and Bare Minerals, I got my dream job with MAC cosmetics! In 2019, I got a promotion that would call for me to relocate to Baltimore as an assistant store manager. I was ecstatic and couldn’t wait to get out of Delaware. Working in upper management had it’s challenges though, while financially fulfilling, my business started to suffer as I had no time for my personal ventures, my family and personal life.
I made the decision to quit full-time work and moved to a smaller brand. I was gonna take the leap. I got a job with Morphe Cosmetics part-time and I began to focus more on the clientele I built up since moving here. I soon became too busy for my part-time job! My prayers were being answered and I couldn’t deny it any longer. I would be standing in-store and inquiries would come flooding in! Something had to give and it wasn’t going to be me. I saved up my coins and turned in my notice. I’ve been in business for myself for less than a month now and I’m still in awe and forever grateful.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I think the biggest struggle has been all the family events and moments I’ve missed out on due to work. I struggled with and still struggle with when I’ve done enough. Now that I am in complete control of my time, I look forward to many memories. My transition to entrepreneurship was fairly smooth because I had an exit plan in place and I stuck to it. The hardest thing has honestly been the tax forms and fees, I just want to make sure I have all my ducks in a row, lol.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a makeup artist, creative director and model. I specialize in makeup application, specifically brows and skin enhancement. I’m known for my timeliness and of that, I am most proud. My energy sets me apart from others as I don’t just strive for my clients to look better but feel better as well. I almost always get repeat clients, I pride myself on my loyal clients.
What are your plans for the future?
I plan to move to a larger studio space by 2023. I will also be launching a cosmetics line, I won’t be too specific yet, you will have to keep up with me to see what’s next.
- Email: email@example.com
- Website: https://shayladiazartistry.as.me/
- Instagram: https://www.instagram.com/shayladiazbeauty/