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Meet Shannon Alston of SmashRose Events

Today we’d like to introduce you to Shannon Alston.

Hi Shannon, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I created SmashRose in 2017, as a way of healing to process the death of my father. Expressing myself creatively has always been a need for me. SR was originally created with the intent of interior design and I created an Instagram blog to express that. I just wanted to create a space to display eye-catching designs that inspired me. Interior décor has always been my first love. After a few years of blogging, I started doing small dinner parties, hosting many for my family & realized this was such a joy to do.

I had countless encouragement from my family on creating an events level to SmashRose– so I tried my hand. In 2020, I have planned eighteen events, during the pandemic. I was blown away by the number of inquiries I received in my first few months of operating. I pride myself on pouring my heart into each event. Every balloon is hand-tied with a smile because I truly love what I do!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Obstacles are elite when it comes to being a small business owner. The majority of them included my own negative mindset. My family has a phenomenal job of helping me get to and from events. You would really be surprised how fast space can be taken up when blowing up balloons. I typically stuff everything in my four-door sedan and pray I make it to the event safely.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
SmashRose Events is an exclusive event planning and rental company based in Baltimore, Maryland servicing the DMV area. From luxury balloon styling to detailed event planning logistics- we have everything needed to take your event to the next level and leave everyone with a smile wanting more.

SmashRose is open to service Weddings, Corporate Events, Outside Events, Retirement, Baby Showers, Private Parties, or any occasion where the perfect look translates to the perfect event.

SmashRose specializes in trendy décor with a fun and unique style. We are most known for our beautiful balloon mosaic rentals. We strive to exude the perfect event without compromising the budget of our customers. We pride ourselves on our excellent customer service, our visionary ideas, and high-quality event styling.

We have the expertise to assist you to decide on venue locations and handmade décor that will be exclusive to your event. Our tag line is to, “Celebrate with a SMASH” and we do just that.

What would you say have been one of the most important lessons you’ve learned?
I think learning lessons is something that never truly stops. I’ve learned to be extremely transparent with potential clients. In this business, it’s very important to reveal every detail and aspect of event logistics to your clients. You never want them to say, “I didn’t know”. Policy procedures are also very important.


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