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Meet Paige McFeely

Today we’d like to introduce you to Paige McFeely.

Paige, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have been weaving for a little over two years now.

I have fond memories of watching my paternal great-grandmother spin her own yarn on a spinning wheel and weave the most beautiful tapestries with it, so weaving is something that I have always wanted to learn how to do.

I purchased a loom a few years ago, but life got busy, so I tucked it away with the hope of finding the time to learn soon.

I really, really struggled during the first few weeks of quarantine at the onset of the pandemic. I have a hard time sitting still, so I needed to find something to do to keep my mind and my hands busy. I pulled the loom out from the back of my closet, purchased a digital course for new weavers, and got to work!

I started Over & Under Weaving Co. shortly after, I started weaving as a way to document my progress. I never imagined my business get to where it is today, but I could not be more proud of all that we’ve accomplished over the last few years.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
I have a full-time job, so I run Over & Under in the evenings and on the weekends. Since my small business takes up most of my free time, juggling everything in my personal life can be difficult.

I’ve been working on setting better boundaries so I can maintain a healthier work-life balance. I am learning to become more intentional with my time as well. When you run a business, there is always something that you could be doing, so it can be hard to prioritize everything that needs to get done.

To be more intentional with my time, I start each week by compiling a to-do list. Then, I sort everything on that list into 3 categories: ‘things I have to do’, ‘things I want to do’, and ‘things other people want me to do’. This strategy has been a game-changer for my productivity.

One of the most challenging parts of running your own business is how isolating it can feel to be the sole decision-maker. There is no one to share responsibilities with, no one to talk through problems with, and no one to celebrate with. The first step that I took to manage these feelings of isolation was to lean on my community.

I started to reach out to and connect with individuals and businesses in my network and quickly learned that I wasn’t alone in these feelings. I have formed many close relationships with members of my community and I am now able to turn to them when I need advice on a problem, to vent my frustrations, or to celebrate my victories. I cannot emphasize enough how important it is to have people in your corner.

The second thing that I did was enlist my fiancé, Chase, as my accountability partner. Chase may not show up on my feed all that often, but he contributes so much behind the scenes to Over & Under. Chase handles all of the design, manufacturing, and finances for our business, while I handle the artwork, commissions, communications, and marketing.

We make a really great team because we hold one another accountable. We motivate each other, which drives our business forward. I love being able to work with my fiancé. Some of my favorite nights are spent packaging orders and drinking sour beers on the living room floor together.

Some of my favorite mornings have been spent walking to the post office together to beat the crowd. These are the honest joys of owning a small business… a big smooch every time we make a sale, toasting and celebrating the wins over dinner, and reflecting on the losses before bed, with a promise that things will feel better in the morning.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Hi! I’m Paige McFeely—the artist and entrepreneur behind Over & Under Weaving Co. I began weaving in 2020 and started my business shortly thereafter.

I work with individuals and local businesses to design and create custom-woven artwork. I prefer to weave pieces that are more organic and free-flowing in design than rigid shapes and patterns. I like weaving with neutrals and muted, earth tones, but occasionally enjoy creating something really bold and vibrant!

After weaving tapestries for a few months, I wanted to shake it up… to design something totally new. I started to dream about creating a framed weaving. I had seen plenty of framed weavings from other artists, but the most common technique that I saw was to weave a piece on your loom and then place it into a picture frame. I could never get the dimensions quite right whenever I tried this. I wanted to be able to weave directly onto the picture frame.

My fiancé and I started to discuss a 3D-printed solution to this problem. The idea was to print a piece of plastic that could be screwed directly into the back of a picture frame using a drill. The piece would have small spokes, which would enable you to weave on the frame exactly as you would weave on a loom.

We began to play around with measurements, sketch designs, and print prototypes. After months of trial and error, our product was finally ready to launch! We have sold over 1,500 sets of our product to fiber artists across the globe generating over $15, 000 in revenue. Framed weavings have become a huge trend in the fiber art community and we are really, really proud to be at the forefront of that trend!

As proud as I am of our product, the thing that I am most proud of is my values as a business owner. I believe in fostering ‘community over competition and I use that mantra to guide every decision that I make as a small business owner.

I don’t claim to know everything but I have learned a lot about weaving and running a business and my goal is to use my platform to share that knowledge with my community. I believe that we should uplift and empower one another instead of competing against each other.

There is enough room in this space for all of us to be successful.

What’s next?
We are a small business with BIG plans.

We have a few new products that are currently in the works, including looms, tapestry hangers, and framed prongs for macrame artists. We just joined the Annapolis Maker Space, which has given us access to so many tools to be able to build these products.

Eventually, I’d love to host and teach weaving classes. I used to be a teacher and I am currently an event planner, so weaving classes would combine my three passions: planning events, teaching, and weaving!

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