Today we’d like to introduce you to Estelle Mccluskie.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My name is Estelle and I am the Creator and CEO of my LYS life, YogaBears, and Estelle’s goddess circle. I am a working mummy, yoga, fitness teacher, mentor, and retreat host. I started my journey as a teacher and studio owner in Liverpool, teaching many different styles. I am happiest when I am creating new “yoga body” styles aimed at everybody. I want us all to feel the release and freedom of yoga.
My yoga studio in Liverpool was where the very first classes of YogaBears were taught. YogaBears is now a trusted yoga method based around our superpowers taught internationally across the UK and Spain. After 5 years of the studio being open in Liverpool and thriving, I moved to Spain to focus on retreats and YogaBears. Also, if I’m honest, I had a year off to get married and spend quality time with my family. I needed time off from spinning a very busy wheel of the studio for 5 years with 2 beautiful children Mikey and Jas under 5. During this transition of moving to Spain and before I had Lennon (my 3rd child), I had become a bit lost. I was grieving my dad and missing the routines, rituals, and energy of my studio tribe.
I fell into a habit of doing all the things I knew were bad for me. I was drinking alcohol, self-sabotaging with negative self-talk, and people-pleasing and I felt like a failure. I knew all the right things to do but could not leave all the wrong things (what was not serving me) behind. During this time and after issues with my ovaries, I believe I then received the divine intervention. I prayed to my Dad for help. I had hit rock bottom…I needed a miracle and was literally on my knees praying for one!
Then a miracle appeared in the form of my 3rd child and second son…My Lennon. With him came passion and drive just like I had when my first son Michael was born. I was enthused to build a community online to help people no matter where they were to feel part of a community. I didn’t want them to feel lost like me. Or, if they too had hit rock bottom, I was ready and waiting to rise with them!
So, in 2019 I started to create content for My LYS life obviously not knowing what 2020 was about to hold. I was postpartum, in my late 30s, not really feeling myself but thought ‘hey, if I can do it, so can anyone’…..and what better way other than to do it together? Later on in the year when the lockdowns hit it became even more apparent that my LYS life community would now be needed more than ever. So, with this in mind, I began to grow my LYS team who are my favorite teachers. They are all uniquely different, giving an inclusive feel to My LYS life; offering Yoga, Pilates, and Fitness. All of which I love! You can follow my postnatal journey through many of the Yoga and Fitness videos.
I can honestly say, since the beginning of the creation of my LYS Life, Love Your Self, I have never felt stronger, in mind-body, and spirit. The challenges come, but I am strong enough to overcome them! Last year was one of the most challenging years of my life! After moving back to Liverpool because my mother-in-law was dying and we lost her a couple of months later, we were all devastated, but I followed the signs and now beautiful Margie is looking down on us. I am proud to say I am still standing strong in my goddess presence and have been a strong foundation for my husband and children.
In my life now, when the challenges hit, I have been so very grateful for my goddess spirit tools. I have learned along ‘My Journey’ and I call this FLY! First Love Yourself! When you have this concept at the center of your being, the challenges will come, but you can stay strong at your Goddess center, and not just overcome challenges. You learn how to help them fuel you, to lift you to the skies so you can literally FLY. Throughout all the challenges this year of grief, moving country, toddler tantrums (that’s not just the 3-year-old hehe), business developments, and house renovations, I have owned my sh#t, and not binged on alcohol or food. I have kept up a consistent yoga, fitness, and meditation practice.
This commitment has helped me to let go when emotions become high. I literally let go of my sh#t—to own my sh#t— and I want to help all women do the same so they know they are a Goddess! If you want to FLY… please FLY with me and join me on your journey to FLY GODDESS as you are SO worth it.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Grief has definitely been a great struggle for me. I lost my dad suddenly when I was 33 years old but while it was my biggest heartbreak it was a huge part of my biggest healing as I delved deeper into a journey of self-discovery which has led me to expand my business to mentorship and writing my first book.
I am truly more congruent in all aspects of my life now more than ever and I like to think this has been guided by my angel dad.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am the creator and CEO of YogaBears. With over 20 years experience of working with children, from babies to adolescence, I created YogaBears as a tool to use the ever-increasing known benefits of yoga, to help children find their voice and tap into their emotions and inner-wisdom, all whilst in a safe and happy environment. We have seen huge transformations in many children at YogaBears, and we now want to pass on our teachings to the next generation of YogaBears Teachers… you will also find this course helps you to reconnect with your own inner child, and tap into your superpowers!
I am also the Ceo of my Lys life, which was conceived during the pandemic when I took my Liverpool yoga studios online. It was successful. We now run both businesses side by side!
With LYS Life online, it’s so easy to take online fitness classes from home and love the journey along the way. Enjoy energizing workouts, a variety of pilates and yoga classes, as well as a community of inspiring women to help you smash your goals.
I also host retreats and I am a part of the amazing Palm Rocks team.
In the last couple of years I have also teamed up with the holistic skincare brand Earth Kiss, to be their brand ambassador and promote their vegan, organic and cruelty free face masks.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
My husband has been a massive support to me and always seen the real me and believed in me even when I didn’t.
My amazing manager and business mentor Vicky has not only managed my businesses but guided me through business to allow me to become the goddess boss that I am.
- Dharma online mentorship is $333 with LYS online membership included
- YogaBears teacher training €999.99
- Bespoke Workshop and public speaking event prices at request.
- Spain retreats prices on request.
Hayley Wilkins and Julie Roder