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Meet Doncel Brown

Today we’d like to introduce you to Doncel Brown.

Hi Doncel, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My professional journey started back when I was 16 years old. My family needed as much financial support as possible, so I started to apply for any job that would let me. This led me to land in the tech industry at a young age. It was through this journey that the early foundations of generation typo were based. I began to grow quickly and earned a spot in leadership in a short time span.

I became the youngest manager at 2 Fortune 500 companies, and this gave me exposure to some powerful rooms. However while in these rooms I would hear the battle of generational labels used by my peers. Many of them did not know that they were talking about me when they said things like “That’s what’s wrong with this generation” and “These younger kids don’t know hard work”.

It never made sense to me that just because you were born in a certain year, you could be described and grouped together with other people. Throughout the first half of my career, I hid my age, because I figured I wouldn’t be taken as seriously. Instead, I wanted to be evaluated on my work and its impact on the business. I later realized that hiding this part of me wasn’t helping anyone but myself.

I wanted everyone to know that it was possible to achieve this “Success” no matter what your age was. So I started to share this message with my peers and employees who reported directly to me. I always knew that I wanted to share this message outside of my career though, I think this message applies to all areas of life.

So when the year 2020 arrived and we were all forced into the house, this was the first time in a long time that I felt I could slow down and build something. Working on my mental health through my creative passions is what led to Generation Typo being born.

Generation Typo is a clothing brand focused on creating a dialog between generations, and recognizing those who are willing to share those conversations. We will be fearlessly challenging the difference in opinions and values between different generations.

Providing apparel and items that spark these conversations, and building a community that allows everyone to have a voice.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
This road has been far from smooth, and for that, I am so grateful. I used to get so frustrated when things didn’t go how I felt they should. I then found the beauty in learning from your setbacks and how it was a blessing for this lesson to be learned early. To go into detail on some of these struggles I’ll speak logistically and morally.

The first time we placed our first large bulk order I didn’t even consider all of the things that could go wrong. So I started to make promises that I couldn’t keep around product quality and shipping times. Just for a major reality check to hit, with our product quality not being up to standards, and our items getting locked in customs for almost a month.

Our products arrived with the wrong specifications, stitching quality, and quantity. While dealing with this I got a notification about our items being stuck in a shipping crate at customs. I didn’t even really know what customs were at this time and had no idea what could be done about it.

However, it was through these struggles that I not only learned how to prevent these things, but also the steps to take when we face another new challenge. Imagine if instead of our 100-piece bulk order, we didn’t learn this until our 10,000-piece order.

Finding ways to see the beauty in these struggles is one of the keys to this entrepreneurial lifestyle.

Appreciate you sharing that. What else should we know about what you do?
My name is Doncel Brown, I am a designer based in the DMV area. I specialize in Fashion, Marketing, and Augmented Reality Design. I am most known for my work in the fashion space, creating the brand Generation Typo.

The thing I’m most proud of is that I’ve seen my art bring confidence, clarity, and empowerment to others. Seeing people feel confident in the clothes I design, or hearing about the conversations they thought they would never have that we’re able to come to life through our items.

I think the thing that has always set me apart in all aspects of my life, is that I’m willing to learn from anyone. Regardless of their age, race, sexual preference, or identity… I think everyone provides value in their own way, and most people aren’t willing to explore that in others.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
I believe I learned just how fragile systems and processes can be. Seeing how this crisis impacted our business, personal, and emotional worlds were very eye-opening.

I think it also showed that there is always another way, and once again understanding others’ struggles can truly help you in times of need.

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Image Credits
Scott Adames and Emmanuel Porquin

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