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Meet Ashley Beatriz of Lobos Glam Boutique

Today we’d like to introduce you to Ashley Beatriz.

Hi Ashley, please kick things off for us with an introduction to yourself and your story.
I have been surrounded by entrepreneurs my entire life. Starting with my grandma who owned a store in Guatemala to my parents owning three restaurants in Virginia. I know being an entrepreneur was in my blood and had to follow my family’s path.

With the help of my parents and my motivation, I had the blessing to start my small business, Lobos Glam Boutique. Lobos Glam was founded in August 2019. The mission behind my business is to motivate & inspire other young women to feel beautiful & powerful in their own skin & to enhance their natural beauty. As any first-gen Latina, our accomplishment is to make our immigrant parents proud & give back everything they have given us.

As much as we want to make our parents proud of our small accomplishments, we also want to help our local communities & share the love of other small businesses around the area. I always tell my supporters to always celebrate the little accomplishments made because those little accomplishments are just a level higher than their beautiful goal.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
One of the struggles along the way was reaching customers & attention on social media.

Being consistent in your own small business is time-consuming but will get you very far. Social media is a HUGE advantage in our generation because of how many people you can get reach around the world.

Catching the audience’s attention was very hard because not everyone is going to like your style or products & that is perfectly fine! Always make sure to always stay consistent with your customers & communicate with your followers.

Alright, so let’s switch gears a bit and talk business. What should we know?
Lobos Glam Boutique was founded in August 2019. I started my small business at the age of 19 & have made two years with my business. My job is everything you can imagine in a business.

From content creator to packaging orders to production to photographer, I am always behind the scene. Our brand motivates women to feel safe & powerful in their own skin & enhance their natural beauty in & out. We also want to inspire First-Gen Latinas to be bold & be proud of who they are & want to be in the future.

We are proud to be an all-inclusive small business where everyone can wear our products & feel powerful & bold! We are known for our cruelty-free & vegan lashes & cosmetics. You can follow us on TikTok & Instagram @Lobosglamboutique & shop with us at

Can you talk to us a bit about happiness and what makes you happy?
Watching our audience feel powerful & beautiful in our products is a feeling that cannot be expressed in any way. It gives so much motivation to keep going & to always do our best.


  • $10 all lashes

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